Sharing Lessons Learned

(back to SMC Club-wide Projects page)

Looking for Social Media Champions - the people inside of organizations who fought for engaging customers, employees and the broader market through social media.  We are looking for champions to fill out an online interview form and will be publishing the findings on the Social Media Club blog and also in Chris Heuer's upcoming book, The Social Media Playbook.  In short, we want to discover how you overcame the objections of management, what worked for you and what didn't.  Or more simply, how did you go from weird outsider to welcomed champion?

Working on this project:

Lead

TBD

Researchers (in alphabetical order, by last name)

Annie Heckenberger, email:

Sherry Heyl, email:

Social Media Champions:

• Lionel Menchaca, Dell