• April 19 event: Who "owns" social content? 

Many artists, intellectual property owners, creatives and brands face the dilemma when operating in the social space, what do you do about copyright? And who “owns” content in a user generated content piece? Is the notion of copyright “old fashioned”?

 

The speakers for the event are:

• Professor Brian Fitzgerald - Professor of Intellectual Property and Innovation, Queensland University of Technology. He will be representing Creative Commons Australia (ccAustralia) is the Australian derivative project of the international Creative Commons project. ccAustralia manage the Australian versions of the Creative Commons licences and conduct research and education activities designed to foster a creative and innovative community in our region. Hosted at Queensland University of Technology in Brisbane, CCau is devoted to the promotion of Creative Commons in Australia.
• Stephen von Muenster – principal,  vonMuenster solicitors & attorneys, advisor on copyright and content ownership issues to advertising agencies and brand

 

 

Who should attend?

• Artists, writers, musicians, creatives
• Clients – marketing managers, product managers

 

There will be short presentations, a question and answer forum from the live audience and the Twitter stream.

 

We are expecting healthy debate around these core issues:

• How do artists, creatives, and bands get paid and keep ownership in an era of social and shared content?
• What is Creative commons? How is it different to traditional copyright?
• How do content owners deal with social mashups?
• What are frontier issues for social media and copyright?
• Do we need a code of practice?
• How do you avoid getting sued in another country?
• Do we need new models of copyright?
• Trademarks - in the era of social media where do you draw the line?
• User generated content – what do you do when users want to “play” with brand content?
• How do you police copyright? And should social platforms/channels have to step in to assist?
• What revenue models can artists develop in social spaces?

Our venue has changed for this event - back to Polo Lounge and Supper Club.

 

 

December 09 Christmas Event - Crowdsourcing content: The Perfect Gift for a Man

There will be a short presentation from the crowdsourced participants in The Perfect Gift for a Manincluding Trent Collins, Anik Skelton and Blurb—the book's publishers.

Plus a Round Table filmed video

As part of of our Christmas event we will be hosting our first ever roundtable where we will facilitate a discussion around the use of videos in blogging. This is a sponsored event and is part of the Reality Check Video Conversation Series hosted by Real Player SP. 

 

There will be a short presentation on the key points raised in the roundtable as well as an opportunity to discuss video applications hosted by John Dimitropoulos from RealPlayer Asia Pacific. This segment will be videotaped on an opt-in basis. Follow @realplayer on Twitter.

 

The topic for the roundtable is "Will video kill the blog?" and the subject matter will be a wide ranging look at the impact of new video technology on the form and content of Social Media.

• Will changes in video technology reshape Social Media?
• Does YouTube own Social Media?
• Is there a place in Social Media for the Vlog?
• How have video enabled 3G mobile devices changed the landscape for video?
• Is video on the web just the Reality TV of tomorrow?
• Can you expect big things when you embed video into your blog?

Some of our first roundtable guests include;

• Natalie Tran – Australia’s most popular YouTube channel with more than 470,000 subscribers and 23,000,000 views
• Nate Burr -  Author and host of Australia's most irreverant Vlog.
• Tim Burrowes – mUmbrella Australia’s leading marketing blog has just started using video with some amazing results.
• Gavin Heaton - Leading Social Media thinker, blogger and co-editor of The Age of Conversation.

If you would like to attend this roundtable or suggest a topic or a guest for future roundtable events please contact Doug Chapman at doug at smcsyd dot com dot au . (Numbers are strictly limited.) The roundtable event will take place in the glass room at the Oxford Art Factory from 6pm on the night of the main event (Monday 7 December).

Mark Pollard Speaks about The Perfect Gift for a Man

 

Our thanks to RealPlayer for sponsoring this event.

There is a $10 cover charge which will include a cocktail, and all proceeds will be donated to the Salvation Army Christmas Appeal. We will also provide donation tins for additional donations to the SACA.

 

 

Building & Managing Online Audiences featuring special guest speaker MC Hammer

November 09 Event

 

6th Event Nov 10 2009
TOPIC	ORGANIZER OR SUGGESTER	SPEAKERS	VENUE	QUESTIONS/DEBATE
Building and Managing Online Audiences	Doug Chapman & Tiphereth Gloria, Leia Collingwood-Smith & SMCSYD steering committee	Moderated by Tim Burrowes, mUmbrella   MC Hammer international rap star, number 14 most influential Social Media Twitter person in the world according to WeFollow, with more than 1.5 million Twitter followers. Regularly presenting at Harvard Business school about the power of social media, he will talk directly about his social media experiences onTwitter Drew Parkes  Digital Marketing Manager Microsoft Entertainment & Devices Divisiion Will speak about the 22 million strong daily global connected community on XBox Live	UTS University Hall UTS Science Building, Building 4 745 Harris Street Ultimo, New South Wales 2007 Australia	How do social channels excel in “shorten the distance between creator and consumer.” How important is the content when building communities? When you have a huge community, how do you manage it? Do you employ people? Is there a particular pull for the competitive nature of gaming communities? Is anonymity ever an issue?  Why are games platforms “socialising”? What kind of content is attractive to communities? Is there a place for all types of content? What do communities find engaging? How powerful are social media communities?  Can they change the world?

 

 

 

Tapping into the power of Tagging - How to socialise your website.

October 09 5th Event Monday October 19th

 

Speakers:

Russ Weakley – Max Design (Australian Museum)

Chris Betcher – Educator, blogger in social media & tech

Russ Weakley has worked in the design field for over 20 years. During the last twelve years Russ has focused on web design through his own business, Max Design. He is also the web designer for the Australian Museum.

Russ co-chairs the Web Standards Group which was set up to assist web developers learn about new technologies and accessibility issues.

Russ has produced a series of widely acclaimed CSS-based tutorials including Listamatic, Listamatic2,Listutorial, Floatutorial, Selectutorial.

Russ is also internationally recognized for his presentations and workshops on web development, standards and accessibility.

Russ spent five years realising the vision of enlisting the community to tag the collection of exhibits at the Australia Museum. It has now been live for three months and Russ will share the journey of bureaucracy, red tape and government 2.0.

 

Chris Betcher has worked on most aspects of educational technology, and it  gives him a unique outlook on things at times. HeI enjoy sharing ideas with others, and in the last few years he's been able to speak at various educational conferences and workshops in Australia, New Zealand and Canada on a wide range of edtech-related topics.  Chris also produces a regular podcast called The Virtual Staffroom which looks at issues of relevance to teachers working with technology.

 

The theme of the 5th event is “How do you socialise your website and what does the world look like when everything is tagged? We’re hoping for enthusiastic debate and discussion around these key strategic issues and questions:

 

·         Putting your content on social channels versus social interactivity on your site – do you have a point of view one way or the other?

·         How often do you refresh your site content?

·         How many people manage the content?

·         How do you measure engagement?

·         How do you measure ROI?

·         What are the KPIs for the site? For social channels?

·         How long did it take to convince stakeholders to allow you to socialise the site?

·         How do you use social engagement to make your content better?

·         How much feedback do you get from social versus other means?

·         What social technology do you use?

·         How much have you had to custom build?

·         Do you consider your site succesful? Why/why not?

·         What advice would you give other designers/developers about socialising their sites?

·         What is the future for community based tagging?

 

 

Understand social personas and stop wasting money and resources

August 09 4th event  - August 31 2009

 

Speakers are 

•    David Meerman Scott - US based best selling author and marketing strategist

•    Steven Noble – Senior analyst from Forrester Research

David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling marketing book ‘The New Rules of Marketing and PR‘; which has been published in 22 different languages. David’s new book ‘World Wide Rave‘ is already a #1 best seller on Amazon, attracting a 4.5 star rating from the Amazon community. David is running a Social Media Masterclass in Sydney on September 2 http://sydneysocialmediamasterclass.eventbrite.com/

 

Sydney based, senior analyst, Steven Noble is author of Forresters Report Australian Adult Social Technographics an authority on marketing in Australia, especially as it relates to emerging tools, media and consumer behavior. In addition to his local research, he has investigated regional issues such as consumer trends in Asia-Pacific and global issues like content moderation, which can be one of the most complex and costly challenges facing anyone who creates a social application.

The theme of the third event is “Understand social personas and stop wasting money and resources”  We’re hoping for enthusiastic debate and discussion around these key strategic issues:

• With 75% of Australian online adults now use social technologies, how can marketers and NFPs benefit from profiling?
• Where do we find data?
• Do Australian social technographic behaviours differ from other regions?
• What strategies are most relevant for the different technographic profiles e.g. content creators versus spectators
• Are there differences in the way men and women behave in social?
• What’s an Australian case study that demonstrates a successful social persona strategy?
• Why are peer recommendations so powerful? Is it possible for marketers to “fake” these?
• How can companies profile where customers are and what they do? 
• Is privacy still an issue in the social web or do people enjoy companies knowing their tastes and preferences? Looking at recommendation engines like Amazon
• Do people silo themselves and behave differently in different social networks?

Tim Burrowes from mUmbrella will be moderator and interviewer for the evening, with forum style Q & A

The event is designed for drinks & mingling before and after. The speakers start at 7.15 pm. We have a new venue for our events - look forward to seeing you there! 

 

 

How do you measure social media engagement?

July 09 Event 3- Monday 20th July

 

Paull Young's presentation

Matt Granfield's presentation 

 

Jye Smith's presentation 

 

 

 

	TOPIC	ORGANIZER OR SUGGESTER	SPEAKERS	NEW VENUE	NOTES OR STATUS
	How do you measure social media engagement?	Doug Chapman, Tiphereth Gloria, Heather Ann Snodgrass, Cathie McGinn	Moderated by Heather Ann Snodgrass, Amnesia Razorfish Paull Young from Young PR/ Converseon Jye Smith from Switched On Media Matt Granfield from DP Dialogue	The Verge Bar Ground Floor, The ArtHouse Hotel               275 Pitt Street Sydney NSW 2000	•    When everything else digital is measurable with clicks and/or time spent, is social media measurable? •    Is there a tyranny of technology/measurability that cannot be lived up to in measuring social media? •    Are blogs and blog comments still classified as social media? Why/Why not? •    What are the basic measurements that can give an idea of social media success? •    How important is social media for a search strategy? •    Does social media help Google rankings? •    How do you measure engagement? •    Is there a standard “business case” for return on investment for social media?   •    How do you measure influence? •    How easy are key influencers to find? Are they open to being influenced? •    As social media is a really fast moving environment, are the “measuring tools” out of date almost as soon as they are developed? •    Does intuition have a role to play in social media measurement?

 

  

Do you need an agency to run effective social media campaigns? 

June 09 - Event 2 June 15

 

Do you need an agency for effective social media campaigns? from SocialMediaClub Sydney on Vimeo.

 

Past Event Date	TOPIC	ORGANIZER OR SUGGESTER	SPEAKERS	VENUE	POTENTIAL SPONSOR	NOTES OR STATUS
15th June	Do you need an agency to run effective social media campaigns?	Doug Chapman, Tiphereth Gloria, Heather Ann Snodgrass, Cathie McGinn	Moderated by Tim Burrowes of mUmbrella. • Mark Pollard – McCann Erickson Sydney - integrated agency • Iain McDonald – Amnesia Razorfish - digital agency • Geoffrey Emerson - Zing PR – B&T PR Agency of the Year 2008 • Stephen Collins – AcidLabs – social media consultant     •  Karla Courtney - Online Editor Qantas Travel Insider,  @qftravelinsider - client	The Supper Club, Level 1 Oxford Hotel, 134 Oxford st, Darlinghurst NSW 2010	The venue has been provided by The Supper Club	The second event from Social Media Club Sydney is sure to generate enthusiastic debate and discussion around these key strategic issues: ·         Can the traditional brand agency offer any value in social media? ·         Does a digital agency own the territory for social media because most interaction is online? ·         What value can a social media specialist agency offer? ·         Why is social media important now for PR? Should PR agencies own social media? ·         What role can consultants play? Are consultants hired by agencies or by clients directly? ·         What would happen when all the agencies are hired by the same brand to work on a social media   campaign? Where is the delineation of roles and responsibilities? ·         Who can actually make money from social media? Can you charge for social media expertise? ·         Can brands just do it themselves by hiring a community manager? ·         Are there brands that should not be doing social media? Why / why not? ·         Are there any Australian brands doing social media effectively by themselves?   ·         Is there a point in the social media timeline that clients/brands need to take over the social media   relationship with the customer / potential customer? The structure of the event will be a panel discussion, with a question and answer format, and then questions from the audience and Twitter stream. The event will be filmed for later podcast.

 

 

Authenticity and Transparency in Social Media 

April 09 - Inaugural Event

Authenticity and Transparency in Social Media Part 1 from SocialMediaClub Sydney on Vimeo.

 

Authenticity and Transparency in Social Media Part 2 from SocialMediaClub Sydney on Vimeo.

 

 

Past Event  DATE	TOPIC	ORGANIZER OR SUGGESTER	SPEAKERS	VENUE	POTENTIAL SPONSOR	NOTES OR STATUS
27th April	Authenticity and Transparency in Social Media	Doug Chapman, Tiphereth Gloria, Heather Ann Snodgrass, Cathie McGinn	Moderated by Tim Burrowes of mUmbrella. the (fake) Stephen Conroy a.k.a Leslie Nassar and Naked Communications Adam Ferrier.	The Supper Club, Level 1 Oxford Hotel, 134 Oxford st, Darlinghurst NSW 2010	The venue has been provided by The Supper Club	•    Let's define "Authenticity" vs. "Transparency." Is one ever appropriate without the other? If so, when and why? •    Is "Authenticity" the same for journalists as it is for bloggers, for individuals, for advertising agencies, for PR or for brands or companies? •    Are we going to hold people and companies accountable for their words and actions?  •    Are there any issues for people with different identities for work & personal lives? •    What happens when a fake personal brand emerges that has internal consistencies? •    What happens when the stories that emerge around this “identity” build and sustain momentum? •    What happens when this identity gains a following?