• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!



This version was saved 14 years, 9 months ago View current version     Page history
Saved by Tiphereth Gloria
on May 18, 2009 at 7:02:34 pm


Social Media Club Sydney


We use this wiki page as our online whiteboard to help plot out events, topics, speakers and sponsors. We have a Facebook group that we use to communicate information around events and share interesting stories with one another.


Some clarity around the overall intent of Social Media Club Sydney:


  1. @SMCSYD on Twitter is the Twitter account for the Social Media Club Sydney.
  2. Social Media Club Sydney is the local chapter for http://www.socialmediaclub.org/
  3. Chris Heuer and Kristie Wells started Social Media Club (SMC) in July 2006 to help people find all the relevant communities of interest in which they want to participate. In their own words “we want to help you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. We want to ensure that the world of Social Media does not become an echo chamber of self-reinforcing thoughts, but is instead fueled by diversity of opinion and perspective.”
  4. The intent of the Twitter account and the Facebook page is to get as many diverse people involved as possible, and outside of the usual marketing/advertising/branding people that normally dominate the dialogue in this space.
  5. The intent of SMCSYD is to be an addition rather than a replacement for the Servant of Chaos Single Origin coffee mornings. For many of us getting into interesting discussions at the coffee mornings only to have to leave to attend paid work, a.k.a the day job. SMCSYD is intending to meet once a month in the early evenings so there will be more time to explore.
  6. SMCSYD is also intending to have short presentations which highlight relevant social media case studies or overarching strategic issues - from media, government and industry. There is a “no pitch/no sell” policy, so the presenters who try to do a hard sell will have to face the consequences. In this presentation format, we are hoping to have 2 to 3 different people/perspectives per session - short and to the point. Audience feedback and question time will be encouraged.
  7. The venue we have chosen for SMCSYD is a lounge bar in the inner east, which is comfortable and fully licensed and as far away from a corporate boardroom as we can find. The intent is to use a social venue for social media, at the end of a working day so you can unwind with a couple of drinks and mix with new people.
  8. We are merely providing the mechanism to come together to share learnings and insights gained in the social media space. And as a secondary intent, is to extend the network of social media advocates to a wider population base. Whoever wants to come, can come. If the SMCSYD doesn’t take off because people don’t want to come, then so be it. It gets dissolved and thats the end of it
  9. Ultimately if you want to get hung up on semantics and stigmas associated with social media being the flavour of the month and so ripe for a jargon bashing - there is not much we can do about that. The reason its called Social Media Club is because of Kristie and Chris and they started it back in the dark ages of 2006 when social media was just a twinkle in the interwebs eye.
  10. If you want to get involved, please come and participate in the conversation. There are no exclusions, and there is plenty of room for diversity and a variety of opinions. Secret handshakes optional.





We're currently looking for sponsors for upcoming events.

Please contact Douglas Chapman

Twitter: @DVC_TMSAU

Email: dvc47 at hotmail dot com

if you're interested in sponsoring an event--you can suggest a topic!



We're also looking for great ideas for upcoming events. Please share your thoughts below in the comments section on possible upcoming events, speakers, sponsors, etc. below.


Our schedule for the first event is below. Confirmed speakers and topics will be listed as they become available. All events are FREE (we appreciate a gold coin donation to cover technician costs), unless otherwise stated. As agendas become available, we'll add links to them from this page (click on the date).



  • Monthly, last Monday or Tuesday of the month starting Monday April 27 2009.



NOTE: Please tag all blogs, podcasts, vlogs, and photos with smcsydney and socialmediaclub. If you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!



All our past events will be able to be viewed on the SMC website.




  • Venue - The Supper Club, Level 1 Oxford Hotel, 134 Oxford st, Darlinghurst NSW 2010. This venue is run by Toby Osmond of Will and Toby's fame and is a fully licenced lounge bar with lounge seating and bar tables. It's licensed for 200. More details for The Supper club are available here.






Programming Director - Tiphereth Gloria

Twitter: @tiphereth

Email: adtipster at gmail dot com


At the heart of the Social Media Club is great interactive events. The Programming Director manages all aspects of the activity calendar for the Sydney club. This person is responsible for:

  • Developing and managing the schedule of events, including regular (monthly) public meetings and planning meetings
  • Identifying topics for upcoming events
  • Coordinating with the Partnership Director to secure speakers and identify venues for each event
  • Securing speaker bios
  • Preparing the event program for each public event, including agenda, directions and other special instructions
  • Hand off event program to Promotions Director for publicity and Production Director for planning and coordination of event



Partnership Director - Douglas Chapman

Twitter: @DVC_TMSAU

Email: dvc47 at hotmail dot com


Our activities wouldn't be possible without partners. We partner with other businesses and organizations to find topics, speakers and venues for future activities. The Partnership Director manages the relationships with the global Social Media Club parent organization, other important social media organizations (both national and local), as well as with local businesses and organizations interested in sponsoring or hosting upcoming activities. This person is responsible for:

  • Managing relationships with SNCR and other national and local social media-related organizations
  • Build and maintain relationships with, and identify co-sponsorship opportunities with, local marketing and technology organizations
  • Identifying and managing the relationships with past and future event sponsors, co-sponsors and venues
  • Coordinating with the Programming Director to find appropriate time slots, topics and venues for partner-sponsored events
  • Coordinating with the Production Director to identify speaker and sponsor needs for each event


Promotions Director - Heather Ann Snodgrass

Twitter: @likeomg

Email: heatherannsnodgrass at gmail dot com


Promotion is key to the ultimate success of our organization--and the earlier the better! This person is reponsible for:

  • Managing the Social Media Club Sydney web pages, including the blog, wiki, forums and email list
  • Coordinating with Programming Director to secure program agenda for each event
  • Promoting future events through all the above-named channels
  • Publicizing future events through online and traditional channels
  • Writing and sending around recaps of each public meeting
  • Recording, publishing and sharing audio and video from events


Digital Scribe

Josephine Sabin

Twitter: @roneo

Email: jxsabin at gmail dot com


Production Director - TBD

Email: TBD


This person is responsible for all aspects of event execution, including:

  • Assuming responsibility for event program from Programming Director
  • Scheduling and managing planning meetings with event sponsors and speakers
  • Managing on-site signage, video, audio and lighting
  • Coordinating food and drink with event sponsors and/or venue
  • Staffing and managing event registration
  • Maintaining the master member list
  • Managing development and collection of feedback forms
  • Managing giveaways and all-other on-site activities


Membership Director - Cathie McGinn

Twitter: @acatinatree

Email:  cathie dot mcginn at gmail dot com

The membership director is responsible for three important roles:

  • Managing the master membership list of the Sydney Social Media Club
  • Promoting local membership in the global Social Media Club organization
  • Managing the relationship with the global Social Media Club organization



Throw your ideas into the comments below. It doesn't matter how crazy they are. We'll consider them all. Thanks!







15th June

doors open 6.30 pm

Do you need an agency to run effective social media campaigns? Doug Chapman, Tiphereth Gloria, Heather Ann Snodgrass, Cathie McGinn

Moderated by Tim Burrowes of mUmbrella.

• Erik Ingvoldstad– McCann Sydney - integrated agency

• Iain McDonald – Amnesia Razorfish - digital agency

• Geoffrey Emerson - Zing PR – B&T PR Agency of the Year 2008

• Stephen Collins – AcidLabs – social media consultant

•  Karla Courtney - Online Editor Qantas Travel Insider,  @qftravelinsider - client


The Supper Club, Level 1 Oxford Hotel, 134 Oxford st, Darlinghurst NSW 2010 The venue has been provided by The Supper Club The second event from Social Media Club Sydney is sure to generate enthusiastic debate and discussion around these key strategic issues:

·         Can the traditional brand agency offer any value in social media?

·         Does a digital agency own the territory for social media because most interaction is online?

·         What value can a social media specialist agency offer?

·         Why is social media important now for PR? Should PR agencies own social media?

·         What role can consultants play? Are consultants hired by agencies or by clients directly?

·         What would happen when all the agencies are hired by the same brand to work on a social media   campaign? Where is the delineation of roles and responsibilities?

·         Who can actually make money from social media? Can you charge for social media expertise?

·         Can brands just do it themselves by hiring a community manager?

·         Are there brands that should not be doing social media? Why / why not?

·         Are there any Australian brands doing social media effectively by themselves?  

·         Is there a point in the social media timeline that clients/brands need to take over the social media   relationship with the customer / potential customer?

The structure of the event will be a panel discussion, with a question and answer format, and then questions from the audience and Twitter stream. The event will be filmed for later podcast.



Comments (0)

You don't have permission to comment on this page.