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on July 24, 2010 at 5:51:33 am

 Social Media Club Sydney


We use this wiki page as our online whiteboard to help plot out events, topics, speakers and sponsors. We have a Facebook group that we use to communicate information around events and share interesting stories with one another.  The members page is here.


Some clarity around the overall intent of Social Media Club Sydney:


  1. @SMCSYD on Twitter is the Twitter account for the Social Media Club Sydney.
  2. Social Media Club Sydney is the local chapter for http://www.socialmediaclub.org/
  3. Chris Heuer and Kristie Wells started Social Media Club (SMC) in July 2006 to help people find all the relevant communities of interest in which they want to participate. In their own words “we want to help you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. We want to ensure that the world of Social Media does not become an echo chamber of self-reinforcing thoughts, but is instead fueled by diversity of opinion and perspective.”
  4. The intent of the Twitter account and the Facebook page is to get as many diverse people involved as possible, and outside of the usual marketing/advertising/branding people that normally dominate the dialogue in this space.
  5. The intent of SMCSYD is to be an addition rather than a replacement for the Servant of Chaos Single Origin coffee mornings. For many of us getting into interesting discussions at the coffee mornings only to have to leave to attend vending machine business paid work, a.k.a the day job. SMCSYD is intending to meet once a month in the early evenings so there will be more time to explore.
  6. SMCSYD is also intending to have short presentations which highlight relevant social media case studies or overarching strategic issues - from media, government and industry. There is a “no pitch/no sell” policy, so the presenters who try to do a hard sell will have to face the consequences. In this presentation format, we are hoping to have 2 to 3 different people/perspectives per session - short and to the point. Audience feedback and question time will be encouraged. The main thing of it can be highlighted with the help of some essay company through the web.
  7. The venue we have chosen for SMCSYD is a lounge bar in the inner east, which is comfortable and fully licensed and as far away from a corporate boardroom as we can find. The intent is to use a social venue for social media, at the end of a working day so you can unwind with a couple of drinks and mix with new people.
  8. We are merely providing the mechanism to come together to share learnings and insights gained in the social media space. And as a secondary intent, is to extend the network of social media advocates to a wider population base. Whoever wants to come, can come. If the SMCSYD doesn’t take off because people don’t want to come, then so be it. It gets dissolved and thats the end of it
  9. Ultimately if you want to get hung up on semantics and stigmas associated with social media being the flavour of the month and so ripe for a jargon bashing - there is not much we can do about that. The reason its called Social Media Club is because of Kristie and Chris and they started it back in the dark ages of 2006 when social media was just a twinkle in the interwebs eye.
  10. If you want to get involved, please come and participate in the conversation. There are no exclusions, and there is plenty of room for diversity and a variety of opinions. Secret handshakes optional. 




We're currently looking for sponsors for upcoming events.

Please contact Douglas Chapman

Twitter: @realdougchapman

Email: doug@smcsyd.com.au

if you're interested in sponsoring an event--you can suggest a topic!



We're also looking for great ideas for upcoming events. Please share your thoughts below in the comments section on possible upcoming events, speakers, sponsors, etc. below.


Our schedule for the current or most recent event is below. Confirmed speakers and topics will be listed as they become available. MOST events are FREE (we appreciate a gold coin donation to cover technician costs), unless otherwise stated. YOU WILL NEED TO REGISTER AT EVENTBRITE FOR INDIVIDUAL EVENTS. You can subscribe to Eventbrite RSS to be notified. Alternatively follow the @SMCSYD Twitter account, get essay help or join the Facebook group As agendas become available, we'll add links to them from this page (click on the date).




LinkedIn just celebrated its 7th anniversary and with over 65 million professionals globally has become a formidable social platform for professionals and businesses to connect and power conversations. With new features such as the ability to follow companies, combined with targeted advertising, the business opportunities of using LinkedIn are increasing. Late 2009, Clifford Rosenberg was appointed the Managing Director for LinkedIn in Australia and New Zealand.  

Join us this May 24th, for Social Media Club Sydney event, More than networking – Using LinkedIn to build your business and your professional brand. Cliff will talk about growing LinkedIn’s diverse business model, user engagement, recruitment capabilities and opportunities to promote your professional brand. .  Strategic marketing consultant, Michael Field, will offer case studies and insights into how to use LinkedIn as a business marketing tool.


The speakers for the event are:


  • Cliff Rosenberg, Managing Director LinkedIn Australia & New Zealand Rosenberg has a distinguished 20-year career in the digital space, both as an entrepreneur and executive.  He was formerly the managing director of Yahoo! Australia and New Zealand. Most recently, he has taken on a number of directorships including chairman of Sound Alliance, one of Australia’s largest independent online publishers. He earned a master of science degree in management as well as bachelor’s degree of business science in economics and marketing.  
  • LinkedIn http://au.linkedin.com/in/cliffrosenberg


  • Michael Field strategic marketing consultant. Based in Sydney, Michael provides consulting services across a range of industry categories, focusing on B2B, NFP and member services organisations. Clients include Landmark (part of AWB), wagamama and the Guide Dogs NSW/ACT. Michael is the founder of Next Director group on LinkedIn, a global community of more than 1700 emerging, aspiring, practising and leading Company Directors.
  • LinkedIn: http://au.linkedin.com/in/michaelhfield
  • Next Director: http://www.linkedin.com/e/gis/1331907


Who should attend?

  • Professionals
  • Businesses
  • Agencies 
  • Clients – marketing managers, product managers

There will be short essay presentations, a question and answer forum from the live audience and the Twitter stream. 

We are expecting healthy debate around these core issues:

  • Where does LinkedIn fit into the social media toolkit for marketers?
  • Is LinkedIn paid advertising media effective? How does targeting work?
  • What revenue model/s does LinkedIn use?
  • Can LinkedIn offer relevance beyond professional networking?
  • How can companies build communities within LinkedIn? Can these be targeted as global as well as local?
  • What are the coming innovations in the LinkedIn platform?
  • Is LinkedIn more than a professional recruitment tool?
  • How can individuals make the most of LinkedIn? 
  • How can users/businesses gain statistical insights into how their LinkedIn activity is working?
  • Is there interaction beyond LinkedIn Groups and LinkedIn Answers?

We have set up a Social Media Club Sydney LinkedIn group, so you can post questions for the event, plus engage in ongoing LinkedIn activities.

Join the Social Media Club Sydney LinkedIn Group to participate in discussions and share your views


We ask you for a $2 donation at the door to cover our AV costs for the evening. Doors open at 6.30 for a 7.15 pm start. We look forward to seeing you!


NOTE: Please tag all blogs, podcasts, vlogs, and photos with smcsyd and socialmediaclub. If you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you! graficas and acnezine!



All our past events are in SydneyPastEvents.




Programming Director - Tiphereth Gloria

Twitter: @tiphereth

Email: tip@smcsyd.com.au


At the heart of the Social Media Club is great interactive events. The Programming Director manages all aspects of the activity calendar for the Sydney club. This person is responsible for:

  • Part of the steering committee on the direction of SMCSYD and overall content of the events 
  • Developing and managing the schedule of events, including regular (monthly) public meetings and planning meetings
  • Identifying topics for upcoming events
  • Coordinating with the Partnership Director to secure speakers and identify venues for each event
  • Securing speaker bios
  • Preparing the event program for each public event, including agenda, directions and other special instructions
  • Hand off event program to Promotions Director for publicity and Production Director for planning and coordination of event



Partnership Director - Douglas Chapman

Twitter: @realdougchapman

Email: doug@smcsyd.com.au


Our activities wouldn't be possible without partners. We partner with other businesses and organizations to find topics, speakers and venues for future activities. The Partnership Director manages the relationships with the global Social Media Club parent organization, other important social media organizations (both national and local), as well as with local businesses and organizations interested in sponsoring or hosting upcoming activities. This person is responsible for:

  • Part of the steering committee on the direction of SMCSYD and overall content of the events 
  • Managing relationships with SNCR and other national and local social media-related organizations
  • Build and maintain relationships with, and identify co-sponsorship opportunities with, local marketing and technology organizations
  • Identifying and managing the relationships with past and future event sponsors, co-sponsors and venues Car Shipping   
  • Coordinating with the Programming Director to find appropriate time slots, topics and venues for partner-sponsored events
  • Coordinating with the Production Director to identify speaker and sponsor needs for each event


Promotions Director - vacant




Promotion is key to the ultimate success of our organization--and the earlier the better! This person is reponsible for:

  • Part of the steering committee on the direction of SMCSYD and overall content of the events 
  • Managing the Social Media Club Sydney web pages, including the blog, wiki, forums and email list

  • Coordinating with Programming Director to secure program agenda for each event
  • Promoting future events through all the above-named channels
  • Publicizing future events through online essay and traditional channels
  • Writing and sending around recaps of each public meeting
  • Recording, publishing and sharing audio and video from events
  • Gathering and sending articles to online resume writer 




Production Director - Grant Newton


Email: grant@smcsyd.com.au 

This person is responsible for all aspects of event execution, including:

  • Part of the steering committee on the direction of SMCSYD and overall content of the events 
  • Assuming responsibility for event program from Programming Director
  • Scheduling and managing planning meetings with event sponsors and speakers
  • Managing on-site signage, video, audio and lighting
  • Coordinating food and drink with event sponsors and/or venue
  • Staffing and managing event registration
  • Maintaining the master member list
  • Managing development and collection of feedback forms
  • Managing giveaways and all-other on-site activities


Membership director - Vacant



  • Part of the steering committee on the direction of SMCSYD and overall content of the events 
  • Promoting local membership in the global Social Media Club organization
  • Managing the relationship with the global Social Media Club organization



Steven von Muenster  

  • Part of the steering committee on the direction of SMCSYD and overall content of the events 
  • Legal advisor 






Throw your ideas into the comments below. It doesn't matter how crazy they are. We'll consider them all. Thanks!


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