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Page history last edited by Chuck Hester 15 years, 7 months ago


During the course of our travels over the last year, we identified several needs and developed many insights about what would make Social Media grow in positive ways. Below is a quick overview of the projects that members around the world are working on:


(1) Media Literacy

Michael Brito is leading an effort to find and organize all the best Introduction to Social Media presentations, classes, discussions, cartoons, videos, blog posts etc. There are a lot of 'here is what you need to know about social media' lists out there as well - where are they, which ones are the best.  If you have some materials to submit, or if you run across some good material, can you please join this project by submitting it on the Project: Media Literacy page.


Working on this project: Michael Brito, Alex de Carvalho, Richard Binhammer, Erica O'Grady, Howard Greenstein



(2) Sharing Lessons Learned

Looking for Social Media Champions - the people inside of organizations who fought for engaging customers, employees and the broader market through social media.  We are looking for champions to fill out an online interview form and will be publishing the findings on the Social Media Club blog and also in Chris Heuer's upcoming book, The Social Media Playbook.  In short, we want to discover how you overcame the objections of management, what worked for you and what didn't.  Or more simply, how did you go from weird outsider to welcomed champion? More information on the Project: Sharing Lessons Learned page.


Working on this project: Annie Heckenberger, Sherry Heyl, Chuck Hester



(3) Encourage Adoption of Industry Standards

Jon Gatrell is leading our efforts to leverage our collective expertise to further promote key industry standards such as Creative Commons, Open ID, Data Portability and others.  He will be posting more on this project in the weeks ahead.  In principle it would be great if we could do work along the lines of what Chris Messina (et al) did with Spread Firefox - find ways to explain these key standards to more everyday folks, business decision makers and others.


The first project will be in support of Creative Commons.  We would like to propose a Creative Commons Awareness Day, where everyone participating writes a quick blog post about what CC means to them, how to explain it to others, what are some examples of things they have been able to do more easily because of having access to creative commons content and the challenges they have faced by people not honoring their requests for attribution etc... (there is some bad with the good, lets be honest).  We would also put together a chipin widget or something to help raise some money for their efforts. More information on the Project: Industry Standards page.


Working on this project: Jon Gatrell, Aaron Strout, Sherry Heyl, Richard Binhammer, Erica O'Grady



(4) Promote Ethical Behaviour

This is tougher to get a project going in this area since it is more of a matter of discussion, but from that principle, comes the idea for our first project.  We are starting a discussion about how membership in Social Media Club can serve as a 'trusted mark' for people to know that someone is ethical, understands social media and is committed to the advancement of the industry.  There are more and more people claiming to be 'social media experts' while more and more of us are shunning such titles, realizing we are merely practitioners who are learning more each day.


Everyone I know is concerned with what we do about the schemers and con-artists who are getting into social media with a 'get rich quick' mentality.  How do we help people avoid those who are selling the snake oil and find those businesses, service providers and people who are really doing good work? Use the tag 'blogger+ethics' to identify other codes of ethics we can leverage and to start writing your opinions on this subject via Blogs. Then come to the Project: Ethical Behaviour page and start building out a repository and a draft of the code of ethics we should adopt as best practices.


Working on this project: Connie Reece, Alex de Carvalho, Chris Hambly, Aaron Strout




(5) New Media Press Release

This is our first project within the realm of standards. We are striving to bring together journalists, communications professionals and media creators to establish a Microformat standard for replacing the traditional press release. Join the New Media Release Google Group we have established to discuss this with others. Read some of the initial thoughts on the idea via the New PR Wiki.




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