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Rio Grande Valley

Page history last edited by Shaine Lee Mata 12 years, 3 months ago

Social Media Club Rio Grande Valley


Our schedule of events is below. Locations, hosts/sponsors and topics will be listed as they become available. All events are FREE, unless otherwise stated. As agendas become available, we'll add links to them from this page (click on the date). Thanks to our sponsors, and to everyone on the RGV Leadership team for their hard work to make this schedule possible!


SPONSORS: We're currently looking for sponsors for upcoming events. Please contact Ruby Martinez at rubym at foodbankrgv dot com if you're interested in sponsoring an event--you can suggest a topic and help us with a venue!




IDEAS WANTED: We're also looking for great ideas for upcoming events. Please share your thoughts on possible upcoming events, speakers, sponsors, etc. below.





NOTE: Please tag all blogs, podcasts, vlogs, and photos with smcrgv and socialmediaclub. If you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!



  • May 20, 2009 - Organization meeting. South Texas College Pecan Campus Library. We will meet at 6 pm. Call Shaine at 956-205-0706 for more information. 


  • June 17, 2009 - Gameplan CEO Tim Hayden was the guest speaker.  The group met at the Food Bank RGV board room in McAllen.   Hayden talked about how he uses social media in event planning and what role it plays in everyday lives (and how it's changed high school reunions).

    Sponsor Pocket Communications sent some promotional caps and bags.  They ask we include #pocketcomms in messages related to SMC RGV. (watch video)



  • Venue recommendations: The Monitor, Pharr Chamber of Commerce, KRGV, Pepper's, Woodlands
  • Suggested guest speakers: Will Ripley, Tim Smith, Aaron Pena, Christina (?), Melissa Zamora, Festiva
  • Sponsors: Pocket Communications
  • Find Us At:



The Social Media Club Rio Grande Valley is looking for help shaping the future of social media in our local area. We have identified four roles that we needed support filling. These four people form the leadership team of the RGV group. If you'd be interested in helping one of them, please send an email to

mail [at] shainemata [dot] net . And your input on these roles is welcome--as with all the Social Media Club Wiki pages, this one is editable too.


Programming Director - Sergio Chapa

Email: sergio@sergiochapa.com


At the heart of the Social Media Club is great interactive events. The Programming Director manages all aspects of the activity calendar for the RGV club. This person is responsible for:

  • Developing and managing the schedule of events, including regular (monthly) public meetings and planning meetings
  • Identifying topics for upcoming events
  • Coordinating with the Partnership Director to secure speakers and identify venues for each event
  • Securing speaker bios
  • Preparing the event program for each public event, including agenda, directions and other special instructions

Hand off event program to Promotions Director for publicity and Production Director for planning and coordination of event


Partnership Director - Ruby Martinez 

Email: rubym@foodbankrgv.com


Our activities wouldn't be possible without partners. We partner with other businesses and organizations to find topics, speakers and venues for future activities. The Partnership Director manages the relationships with the global Social Media Club parent organization, other important social media organizations (both national and local), as well as with local businesses and organizations interested in sponsoring or hosting upcoming activities. This person is responsible for:

  • Managing relationships with SNCR and other national and local social media-related organizations
  • Build and maintain relationships with, and identify co-sponsorship opportunities with, local marketing and technology organizations
  • Identifying and managing the relationships with past and future event sponsors, co-sponsors and venues
  • Coordinating with the Programming Director to find appropriate time slots, topics and venues for partner-sponsored events
  • Coordinating with the Production Director to identify speaker and sponsor needs for each event


Promotions Director - Malena Hernandez and Michelle Balani

Email: malena@krgv.com and mabalani@southtexascollege.edu


Promotion is key to the ultimate success of our organization--and the earlier the better! This person is reponsible for:

  • Managing the Social Media Club RGV web pages, including the blog, wiki, forums and email list
  • Coordinating with Programming Director to secure program agenda for each event
  • Promoting future events through all the above-named channels
  • Publicizing future events through online and traditional channels
  • Writing and sending around recaps of each public meeting
  • Recording, publishing and sharing audio and video from events


Production Director - Shaine Mata

Email: shaine@shainemata.com


This person is responsible for all aspects of event execution, including:

  • Assuming responsibility for event program from Programming Director
  • Scheduling and managing planning meetings with event sponsors and speakers
  • Managing on-site signage, video, audio and lighting
  • Coordinating food and drink with event sponsors and/or venue
  • Staffing and managing event registration
  • Maintaining the master member list
  • Managing development and collection of feedback forms
  • Managing giveaways and all-other on-site activities


Membership Director - Lebby Salinas

Email: lebbysalinas@gmail.com


The membership director is responsible for three important roles:

  • Managing the master membership list of the RGV Social Media Club
  • Promoting local membership in the global Social Media Club organization
  • Managing the relationship with the global Social Media Club organization


As the group develops, other roles may be identified. Your suggestions are welcome. Thank you! Again, if you'd like to volunteer for these or other roles with the RGV group, please email mail [at] shainemata [dot] net. Thanks!


Digital Scribe - Aron Peña

Person responsible for recording and blogging events.




IDEAS Throw your ideas into the table below. It doesn't matter how crazy they are. We'll consider them all. Thanks!



7/15/2009 Future of Journalism   discussion KRGV Studios - tentative  

Discussion led by journalists seeing the changes in the media landscape.


Audio: KRGV's Will Ripley talking about the future of journalism


Audio: KRGV's Jordan Williams talking about the future of journalism

9/16/2009 Are bloggers Press? Shaine ? The Monitor, Pharr Chamber of Commerce, KRGV, Pepper's, Woodlands Pocket

How do we distinguish between a blogger who reports and a reporter who blogs? Should bloggers get press passes to events?


No speaker. No Venue.

8/19/2009 Social Media in State Government Shaine Aaron Peña KRGV Studios in Weslaco Pocket Speaker confirmed. Venue is still pending.
  Social Media in Traditional Brick and Mortor Business          
  Social Media in Support of Nonprofit          
  Cluetrain Manifesto Revisited   Doc Searls, David Weinberger      
  Second Life Revisted   Linden Labs     SL was hot, then died, but it is about to be reborn as a modeling/education tool for medicine and other industries?
  Social Media and Medicine   TBD      
  Is Google the New Microsoft?   TBD TBD TBD i.e., are they evil?
  Social Media and the Future of TV   TBD TBD TBD  
  Social Media and Education   TBD TBD TBD  
  Personalities and Personal Brands   TBD TBD TBD  
  Social Media and the Three Gs (Girls, Games and Gambling)   TBD TBD TBD  
  The Business Case for Social Media (Revisited)   TBD TBD TBD  
  Sports and Social Media   TBD TBD TBD  
  Social Media and the Law   TBD TBD TBD  
  Social Media, Biotech and Medicine   TBD TBD TBD  
  Social Media and the Protection of Content   TBD TBD TBD  
  Authenticity and Transparency.   TBD TBD TBD Case studies: Strumpette.com, Nashville is Talking - Too Transparent/Authentic? Are there any issues for people with different identities for work & personal? Are we going to hold people and companies accountable for their words? Tim O'Reilly developed a blogger code of ethics. Are people really policing each other? Is "Authenticity" the same for journalists as it is for bloggers, for individuals, or PR/Corporate agents or entities? Let's define "Authenticity" vs. "Transparency." Is one ever appropriate without the other? If so, when and why?..
  The rise of video         Hooman.tv



Comments (1)

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