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Project: Sharing Lessons Learned

Page history last edited by PBworks 15 years, 8 months ago

Sharing Lessons Learned

(back to SMC Club-wide Projects page)


Looking for Social Media Champions - the people inside of organizations who fought for engaging customers, employees and the broader market through social media.  We are looking for champions to fill out an online interview form and will be publishing the findings on the Social Media Club blog and also in Chris Heuer and Brian Solis' upcoming book, The Social Media Playbook.  In short, we want to discover how you overcame the objections of management, what worked for you and what didn't.  Or more simply, how did you go from weird outsider to welcomed champion? 


Will you please fill out this interview questionaire on SurveyMonkey to share your stories, or write a blog post and link it from here.



Working on this project:



Chris Heuer


Researchers (in alphabetical order, by last name)

Francine Hardaway, email: francine@stealthmode.com

Annie Heckenberger, email:

Chuck Hester, email: chuck@icontact.com

Sherry Heyl, email:



Social Media Champions:

  • Lionel Menchaca, Dell


Comments (1)

Eric Vacin said

at 2:46 pm on Sep 18, 2009

Can we see the results of the survey? Seems like its been going on for a year.

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