• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!



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Social Media Club New York


About the Group:

Our schedule of events is below. Locations, hosts/sponsors and topics will be listed as they become available. All events are FREE for National Paid Members, with a modest charge for non-members, unless otherwise stated. As agendas become available, we'll add links to them from this page (click on the date). Thanks to our sponsors, and to everyone on the New York Leadership Team for their hard work to make this schedule possible! 

Mailing List:

You can sign up for the Social Media Club NYC semi-monthly newsletter and see previous issues of the newsletter at our site on iContact.

National News

Social Media Club has formed an Interim Board: http://tinyurl.com/smcboard to read more. 


SPONSORS WANTED: We're currently looking for sponsors for upcoming events. Please contact Howard Greenstein at howard [at] social media club [dot] com if you're interested in sponsoring an event--you can suggest a topic and help us with a venue!


IDEAS WANTED: We're also looking for great ideas for upcoming events. Check out the New York Ideas page and share your thoughts on possible upcoming events, speakers, sponsors, etc.  


2010 Schedule

Events marked with a dollar sign ($) have an entry fee. See the event page for details.  Please note that registration and sign-up procedures will vary from event to event. Please be sure to read carefully about registration requirements for each event. Thanks!


Social Media Camp WrapUp

Here's a quick wrapup of Social Media Camp from my blog. Please feel free to add your own.





Feb 2010

Hey, SMCNYC Is using January to Organize for the year. 


For February, 2010, the first week is Social Media Week! Of course, we'll be supporting Social Media Week New York as a group, but we're also running a very special event. 

In the Spirit of last year's Social Media Camp, SMCNYC will present a Morning of hands-on Social Media Help!


Part I: Breakfast as well as a panel discussion about implementing Social Media in 2010, featuring practitioners who have really created campaigns for companies large and small, followed by a networking and discussion time.


David Berkowitz, Sr. Director of Emerging Media and Innovation, 360i, and Columnist, MediaPost

Brian Simpson, Director of Social Hospitality at The Roger Smith Hotel

B.L. Ochman, Principal of WhatsNextOnline and Author


Howard Greenstein, President, the Harbrooke Group,  Organizer, Social Media Club NYC and national board member of Social Media Club

See below for our panelist bios




Part II: Do you work for a Small Business or Non Profit? Would you like to talk with a consultant or practitioner in Social media, for 20 minutes, for free? You can join our real, live Social Media Experts (not fake experts :) to get advice about implementing a social media strategy, measuring social media effectiveness in your campaigns, get answers to Facebook, LinkedIn and Twitter questions, and more. 

(Please pass this on to non-profits and small businesses you know!!!)


REGISTER: http://smcnycfeb10.eventbrite.com/


To Sign up to get matched with an Expert for a 20 minute spot, AFTER YOU REGISTER please fill out the form to get an appointment. Your eventbrite registration number from the email confirmation is required.

The form is located here: http://bit.ly/5WDf9j


If you want to be considered for being an expert and helping companies, please fill out this form. We can't take all experts. Thanks for understanding.


The rest of the event will cost $20 in advance, $30 at the door. $10 for Paid up Social Media Club National Members, 20 at the door.



David Berkowitz is Senior Director of Emerging Media & Innovation for 360i,

the digital marketing agency, where he develops social media and mobile

programs for marketers spanning the media & entertainment, retail, travel,

and CPG industries. He writes the weekly Social Media Insider for MediaPost,

with over 250 published to date, and contributes to 360i’s Digital

Connections, along with his own MarketersStudio.com. He has spoken at over

100 events including Web 2.0 Expo, Blog World Expo, ThinkMobile, and

iMedia. You can also find him mentioned regularly in the press, including

The Wall Street Journal, The New York Times, USA Today, and Advertising



Brian Simpson is currently the Director Social Hospitality at The Roger Smith Hotel, NYC. Brian brings over thirty years of hospitality to the hotel.  In 2008, Brian Moved to NYC from Boston to be one of the opening managers at The Plaza Hotel, an iconic landmark known around the world. In May of 2008 Brian was diagnosed with thirteen tumors on his spine, he used Twitter to get through six months of exhaustive chemotherapy. His work with the Roger Smith has led them to recently be called what “may be the most social media savvy hotel in New York -- if not the world” by eConsultancy.  The hotel’s use of Social Media to build business has been praised by Wired Magazine, Chris Brogan, Hubspot and many others.  Simpson has spoken at many conferences about the business success of social media, including 140conf at the Kodak Theatre in LA and Gravity Summit in New York.   The Roger Smith Hotel has now become a hub for social media leaders and innovators from across the country.


B.L. Ochman bio at http://www.whatsnextonline.com/bio.html


Howard Greenstein bio at http://harbrooke.com/the-group/










DEC  2009




For December, tis' almost the season to be jolly, so let's have a jolly Roger Smith Hotel (thanks to @RSHotel @BSimi ) evening for some social connections, IRL, F2F, P2P. (In Real Life, Face to Face, Peer to Peer.)

We'll be warm by the red walls of Lily's bar at Roger Smith Hotel. Enjoy networking with your fellow SMC members and prospective members.

Lily's has provided us with drink specials and food.

Friends from Girls in Tech, NextWeb, WebGrrls, NY Tech and other groups are always welcome.

Your $15 to SMC in advance gets you your first drink and food, and the rest is up to you.

We hope to see you there.

NOTE: This event may be recorded. By purchasing a ticket or attending, you agree to be captured via video, audio, and photo. All media will be released under a (CC)Attribute-Non-commercial-share-Alike license.






NOVEMBER 2009 - Google Wave and FTC vs Bloggers-the Real Story


1. Google Wave - What the heck is it and how is it going to change the Social Media World (if at all)?


2. FTC Guidelines - Bloggers won't be fined, but how should marketers effectively work with Bloggers to stay out of hot water?


Join early adopters Howard Greenstein and Content Nation author John Blossom to talk about their adventures since catching the early early beta of Google Wave to discuss "What does Wave work for?" and "How will it be used in the future?" At Social Media Club, everyone is part of the discussion, so bring your questions and your opinions.

Then, join our special guests including Lorrie Thomas, a marketing educator, writer, strategist,

nationally-recognized web marketing expert to talk about the FTC Guidelines and how they're relevant to you as a marketer, advertiser, or blogger.


Thanks again to PR Newswire for hosting us at their 350 Hudson St. space.


http://smcnycnov09.eventbrite.com to register



SEPTEMBER 2009 - Get Real and Get Satisfaction!

For September, SMC is back at the Roger Smith Hotel (thanks to @RSHotel @BSimi @AdamJWallace)  to welcome Lane Becker of GetSatisfaction.com and learn about how this company turned into the place where consumers get help, and the place where companies listen to their customers. If you want to learn about listening and responding in Social Media, you'd do well to listen to Get Satistfaction.  


We'll also learn about The future of digital video in all its forms from sponsor RealPlayer SP. RealPlayerSP_color.pngReal wants to listen and find out how people use video, how easy or hard it is to remix it and re-consume it on their device of choice. They want to know how people wish they could use it, or what they could do with it, regardless of current technology limitations. Come tell them.

Register at: http://smcnycsep09.eventbrite.com/


Your $10 gets you admission to the meeting as well as the Cocktail and Food reception after the meeting, sponsored by RealPlayer SP. (National Social Media Club members get into the meeting and reception for free).


We're offering satisfaction for your brain and your stomach, as well as great networking with the top folks in marketing, pr, tech and social media in New York City. 


We hope to see you there.


Meeting Schedule:

6:00 Registration and networking

6:30 Welcome and Announcements, introductions, community annoucements

6:45 Real Networks on the Future of Online Video

7:00 -7:45 Lane Becker and GetSatisfaction - Discussion about Learning from your customers online - with questions

7:45-8:00 Social Media Community Open forum -(Bring your questions and ask for help or offer your expertise)

8:00-9:30 Reception in the Starlight Ballroom sponsored by RealPlaye rSP

Real Networks, Inc. and Real Player

Introducing RealPlayer SP. It's social. It's portable. And it's perfect for playing and sharing video with your friends and followers on Facebook and Twitter. Now you can download and organize your favorite videos from thousands of web sites. Then watch them anytime, anywhere you want. Our new video converter makes it incredibly easy to copy online video to your iPod, cell phone, Xbox, PS3 or other favorite device. Try to download the free version of Real Player SP .

NOTE: This event will be recorded. By purchasing a ticket or attending, you agree to be captured via video, audio, and photo. All media will be released under a (CC)Attribute-Non-commercial-share-Alike license.





June 2009 - Social Media’s Return On Investment - When will we get buy-in?  $

 On June 17th, members of the Social Media Club of NYC will take on the thorny question of how and when companies and brands are going to monetize their investment in Social Media.

Our meeting will be guided by the insights of presenters Josh Chasin, Chief Research Officer, comScore, Inc. and David Binkowski, Director of Word of Mouth Marketing at MS&L.  

Binkowski will weigh in from the practitioners POV, and Chasin from the analytical.

We'll explore the most current definitions and metrics. Look forward to a lively discussion on adapting current standards (driving targeted traffic) and making a case for new ones (level of audience engagement).

The evening event will be moderated by Donald Schwartz, Technology Writer Imagelink Productions & Technology Coordinator for Fast Company.com. 


PR Newswire

350 Hudson Street

New York, NY 


6:00-6:30 Registration and Networking

6:30-6:45 Welcome and introductions

6:45-7:00 Open discussion:  members pressing Social Media questions

7:00-7:45 Featured presentationWhen and How the Buy-In Will Come for Social Media’s Return On Investment with Josh Chasin, Chief Research Officer, comScore, Inc. and David Binkowski, Director of Word of Mouth Marketing at MS&L

7:45-8:00 Wrap: Closing thoughts from members. Suggested new social media tools from club members. Upcoming event announcements. Then networking

Registration required for entry to the building. Photo ID may be required to enter the building.

Special Acknowledgement: The Social Media Club of New York City wishes to express their gratitude to PR Newswire for their support of this meeting.

NOTE: This event will be recorded. By purchasing a ticket or attending, you agree to be captured via video, audio, and photo. All media will be released under a (CC)Attribute-Non-commercial-share-Alike license.

Snacks, Drinks, Wine and Beer will be served. 





Previous 2009 Meetings 


April 2009  -NYC Entreprenurship Week 4/23/09

Join Social Media Club NYC at the offices of PR Newswire to share what we know about Social Media, and how it may help entrepreneurs.We'll also discuss how to start a business in Social Media and how you can make money in social media.

The panel discussion will feature:

  • Meg Hourihan, proprietor, Megnut.com and co-founder, Pyra/Blogger.com.
  • Dennis Crowley, co-founder, FourSquare and co-founder, Dodgeball.com 

Snacks, Drinks, Wine and Beer will be served. Thanks to PR Newswire for their support of this meeting.



($) SMC NYC March - March 25th, The Roger Smith Hotel, 47th St. and Lexington Ave. - A meeting full of Social Media Demos and useful information for practitioners - and then a Tweetup, sponsored by H&R Block!

See http://smcnycmar.eventbrite.com/ for details 


MARCH 2009


For March, SMC is being hosted at the Roger Smith Hotel (thanks to @RogerSmithHotel @BSimi @AdamJWallace) and will be sponsored by H&R Block!

THIS IS A 2 PART MEETING - Part meeting, part Tweetup/Party!

PART 1: SMC Regular Monthly Meeting

We've got a night full of interesting things that Social Media Practitioners need to know about:

  • Chris Phenner will show some new "Mobile Virtual Goods" from NYC developer ThumbPlay.
  • Tina Alexander, Product Manager, Wall St. Journal/DN will show some of their community projects (a response to the discussion from February about what main stream media is or isn't doing)
  • Laura Giaimo from Adaptive Blue will show Glue.
  • A special guest from H&R Block will talk about how to save on your taxes, and some interesting things you need to know if you're blogging or making money from your website.

NOTE: This event will be recorded. By purchasing a ticket or attending, you agree to be captured via video, audio, and photo. All mediawill be released under a (CC)Attribute-Non-commercial-share-Alike license.


A Public Tweetup Sponsored by H&R Block - with Open Bar for as long as it lasts. Admission first to people who signed up to the Social Media Club Meeting, then guest list as long as there's room. Walk ins only if the guest list is not finished, please register.

Money collected for the Tweetup will be donated to _________>



($) SMC NYC January 22nd, 2009, at FYI Studios

see Eventbrite for details on the January Meeting of Social Media Club NYC.


($) SMC NYC Feburary - Feb 25th at Business Wire with Content Nation Author John Blossom






September 2008 Meeting ($)

Topic: Bloggers and Journalists - Who's who? What's the difference? And What do you need to know to protect yourself?

http://smcnycsept.eventbrite.com/ has details and RSVP.


And, of course, refreshments and snacks will be served.





Topic ideas


A discussion on how to run a meeting


  • Bloggers "versus" Journalists - what the difference, what's important, how can Bloggers contribute the infomation that out there without losing being what they are?
    • The blending of Journalism and Blogging, Blogging and Social media
    • LinkedIn and NYTimes
    • Wire journalists are getting upset that bloggers keep stealing their articles
  • Bloggers "versus" PR agencies - How can PR agencies make outreach to bloggers in the best way - how do we
  • Sharing Best Practices - Case Study Night - Present your case = how you did it, how you measured it, bring your client, Execution and Strategy
  • Measurement meeting - Validate how to measure SM campaign effects in campaigns  +1  -
  • What trends are bubbling under? - Twitter hits mainstream - 
  • Traditional and Social Media and how do you deliniate the difference?
  • Healthcare - Unique regulatory challenges -
    • Jeff Jarvis post on using Social Media to divvy out health care
  • How Social Media Usage is broken up by Demo
  • Social Media integration with traditional media forms - brands discussion -
  • Statistics on social media tools for journalism - as opposed as content management system/blogs
    • Publish2 - social network for journalists to work differently publish2.com  publishing 2.0
  • Voting, Election and Social media  + 1    - techpresident.com   
    • Obama - Best Social Networking
    • Ron Paul - Best YouTube
    • McCain - YouTube negative
    • Registration, difficulty, public project to observe registration fraud -
  • Nature of Intellectual Property - How is it changing due to Social Media - Employee having to take down Personal Blog for working at a specific job - if you blogged during your job, is content of blog owned by your old job if you blogged on company time, etc...
  • Companies helping Brands Have Conversations - things like Get Satisfaction, etc.
  • Records Management and Social Media - how do you, from a compliance perspective, maintain info with lots of different Social tools.






Current Events


Please tag all blogs, podcasts, vlogs, and photos with smcnyc and socialmediaclub.


If you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!



February 26th 2009- SMCNYC Monthly Meeting

September 2008,

January 15th, 2008, 6:30pm - SMCNYC Monthly Meeting

December 11th, 2007 - SMCNYC Monthly Meeting

October 23, 2007 - SMCNYC Monthly Meeting - http://smcnyc1007.eventbrite.com/

May 29th - SMCNYC Monthly Meeting

July 18th, 2007- SMCNYC Monthly Meeting

May 31st at 6:30pm - SMCNYC Monthly Meeting

April 23rd, 2007 - SMCNYC Monthly Meeting

March 27th, 2007 at 6pm - SMCNYC Monthly Meeting

February 20th, 2007 - SMCNYC Monthly Meeting

January 23rd at 6pm - SMCNYC Monthly Meeting

October 26, 2006 - SMCNYC Monthly Meeting

September 18, 2006 - SMCNYC Montly Meeting






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