Social Media Club Mexico City
We will use this wiki as an online whiteboard where we will develop topics, list potential speakers and venues and plot out events. If you would like to be kep up to date of our events, please join the Facebook group. Our current membership place is modeloempresarial.ning.com.
Social Media Club Mexico 2010
Axeleratum y el IME apoyan a los emprendedores del Social Media Club Mexico
We are in the process of using other channels such as Twitter, LinkedIn, Ning and other suggested channels. Updates to come ASAP!
WIKI BASICS
Here you will find wiki basics in case you are know to how to use a wiki.
To add comments at the end of every page, creatr and edit pages create an account with PBWORKS - in top right-hand corner of this page you will find the sign in / create account section. Feel free to add and edit pages and add tags to the pages. See the page history to review the changes, use the compare option to view the actual changes.
Presentacion - How to use PBwiki
See these two videos below for details.
GRUPOS
En este enlace estan las paginas de los grupos que han sido creado para los siguientes reuniones. ( Grupos - SMC Mexico ).
DOCUMENTS SITE (AQUÍ ENCONTRARÁS LAS PRESENTACIONES QUE SE HAGAN Y DOCUMENTOS QUE LOS MIEMBROS QUIERAN COMPARTIR)
SOCIAL MEDIA DIRECTOR DEFINITION
Vayan a esta pagina para ayudar a definir lo que es un Social Media Director
El tema para demostrar la dinámica de grupos sobre SocialMedia ROI
MEMBERS DIRECTORY
Here's a space for you to come and tell us your story in 140 characters and let us engage in the conversation. (http://socialmediaclub.pbworks.com/Miembros-SMC-M%C3%A9xico).
SPONSORS WANTED
We're currently looking for sponsors for upcoming events. Please contact Jesus Hoyos <jesus.hoyos at solvisconsulting dot com> if you're interested in sponsoring an event--you can suggest a topic and help us with a venue!
IDEAS WANTED
We're also looking for great ideas for upcoming events. Please share your thoughts below on possible upcoming events, speakers, sponsors, etc. below.
Our schedule of events is below. Locations, hosts/sponsors and topics will be listed as they become available. All events are FREE, unless otherwise stated. As agendas become available, we'll add links to them from this page (click on the date). Thanks to our sponsors, and to everyone on the Leadership team for their hard work to make this schedule possible!
2009 SCHEDULE
We will meet on the 2nd Monday of every month - 7:30-9:30pm at Universidad Iberoamericana (UIA)
View Larger Map
NOTE: Please tag all blogs, podcasts, vlogs, and photos with smcmx and socialmediaclub. If you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!
PAST EVENTS
All our past events can be viewed on the SMC website.
RESOURCES
- Venue: Universidad Iberoamericana (UIA)
- Sponsors: TBD
LOCAL LEADERSHIP TEAM/VOLUNTEERS
The Social Media Club is looking for help shaping the future of social media in our local area. We have identified four roles that we needed support filling. These selected people form the leadership team of the Mexico City group. If you'd be interested in helping one of them, please send an email to [insert contact name, email & phone]. And your input on these roles is welcome--as with all the Social Media Club Wiki pages, this one is editable too (just sign up for a free wiki account - see top right of page).
We have a selected team of members that will help in our meetings. The members are:
- Claudia Medellin
- Federico Bravo
- José Luis Arias
- Yam de la Peña
- Jesús Hoyos
- José Ramón Corona
- David Mondragón
- Javier López
- Gini Dardalla
- Jorge Acosta
- Héctor Lozano
- Luis Funes
- Mauricio Pastrana
Their contact information is at our Facebook Group and/or in modeloempresarial.ning.com.
GENERAL VOLUNTEERS:
* Jesus Hoyos, jesus.hoyos at solvisconsulting dot com
* Jose Corona, jose.corona at solvisconsulting dot com
Programming Director - Jesus Hoyos
Email: jesus.hoyos at solvisconsulting dot com
Jose Corona will help as well with this role.
At the heart of the Social Media Club is great interactive events. The Programming Director manages all aspects of the activity calendar for the Mexico City club. This person is responsible for:
- Developing and managing the schedule of events, including regular (monthly) public meetings and planning meetings
- Identifying topics for upcoming events
- Coordinating with the Partnership Director to secure speakers and identify venues for each event
- Securing speaker bios
- Preparing the event program for each public event, including agenda, directions and other special instructions
- Hand off event program to Promotions Director for publicity and Production Director for planning and coordination of event
Partnership Director - Federico Bravo
Email: TBD
Our activities wouldn't be possible without partners. We partner with other businesses and organizations to find topics, speakers and venues for future activities. The Partnership Director manages the relationships with the global Social Media Club parent organization, other important social media organizations (both national and local), as well as with local businesses and organizations interested in sponsoring or hosting upcoming activities. This person is responsible for:
- Managing relationships with SNCR and other national and local social media-related organizations
- Build and maintain relationships with, and identify co-sponsorship opportunities with, local marketing and technology organizations
- Identifying and managing the relationships with past and future event sponsors, co-sponsors and venues
- Coordinating with the Programming Director to find appropriate time slots, topics and venues for partner-sponsored events
- Coordinating with the Production Director to identify speaker and sponsor needs for each event
Promotions Directors - Claudia Medellín / Mauricio Pastrana
Email: mauricio@pastrana.co.uk
clau@audaciacomunicacion.com.mx
Promotion is key to the ultimate success of our organization--and the earlier the better! This person is reponsible for:
- Managing the Social Media Club local chapter web pages, including the blog, wiki, forums and email list
- Coordinating with Programming Director to secure program agenda for each event
- Promoting future events through all the above-named channels
- Publicizing future events through online and traditional channels
- Writing and sending around recaps of each public meeting
- Recording, publishing and sharing audio and video from events
Production Director - TBD
Email: TBD
This person is responsible for all aspects of event execution, including:
- Assuming responsibility for event program from Programming Director
- Scheduling and managing planning meetings with event sponsors and speakers
- Managing on-site signage, video, audio and lighting
- Coordinating food and drink with event sponsors and/or venue
- Staffing and managing event registration
- Maintaining the master member list
- Managing development and collection of feedback forms
- Managing giveaways and all-other on-site activities
Membership Director - TBD
Email: TBD
The membership director is responsible for three important roles:
- Managing the master membership list of the local chapter of the Social Media Club
- Promoting local membership in the global Social Media Club organization
- Managing the relationship with the global Social Media Club organization
As the group develops, other roles may be identified. Your suggestions are welcome. Thank you! Again, if you'd like to volunteer for these or other roles with the [insert city name] group, please email [insert contact data]. Thanks!
Digital Scribe?
How about one person responsible for recording and blogging events.
Javier López will help with livestreaming. Other are welcome to help. All members will tweet and/or blog. Jose Corona will take notes.
IDEAS
Looking for social media case studies in Mexico or Latin America. Throw your ideas into the table below. It doesn't matter how crazy they are. We'll consider them all. Thanks!
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TARGET DATE |
TOPIC |
ORGANIZER OR SUGGESTER |
POTENTIAL SPEAKERS |
POTENTIAL VENUE |
POTENTIAL SPONSOR |
NOTES OR STATUS |
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¿Que es el Social Media Club? |
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Que es Web 2.0 |
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Como utilizar los canales de Social Media dentro y fuera de la empresa |
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Existos y Fracasos |
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Empleos y Social Media |
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Como usar las diferentes herramientas |
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Social CRM y las herramientas de CRM |
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Caso Dell |
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Caso Mundo-Contact |
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Caso Marco Cruz |
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Confianza y Seguridad |
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Como Segmentar con Social Media |
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Casos por Categorias |
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Cluetrain Manifesto Revisited |
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Doc Searls, David Weinberger |
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Second Life Revisted |
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Linden Labs |
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SL was hot, then died, but it is about to be reborn as a modeling/education tool for medicine and other industries? |
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Social Media and Medicine |
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TBD |
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Future of Journalism |
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TBD |
TBD |
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Is Google the New Microsoft? |
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TBD |
TBD |
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i.e., are they evil? |
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Social Media and the Future of TV |
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TBD |
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Social Media and Education |
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TBD |
TBD |
TBD |
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Personalities and Personal Brands |
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TBD |
TBD |
TBD |
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Social Media and the Three Gs (Girls, Games and Gambling) |
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TBD |
TBD |
TBD |
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The Business Case for Social Media (Revisited) |
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TBD |
TBD |
TBD |
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Sports and Social Media |
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TBD |
TBD |
TBD |
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Social Media and the Law |
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TBD |
TBD |
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Social Media, Biotech and Medicine |
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TBD |
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TBD |
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Social Media and the Protection of Content |
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TBD |
TBD |
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Authenticity and Transparency. |
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TBD |
TBD |
TBD |
Case studies: Strumpette.com, Nashville is Talking - Too Transparent/Authentic? Are there any issues for people with different identities for work & personal? Are we going to hold people and companies accountable for their words? Tim O'Reilly developed a blogger code of ethics. Are people really policing each other? Is "Authenticity" the same for journalists as it is for bloggers, for individuals, or PR/Corporate agents or entities? Let's define "Authenticity" vs. "Transparency." Is one ever appropriate without the other? If so, when and why?.. |
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The rise of video |
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Hooman.tv |
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The new customer decision journey (caused mainly by Social Media) |
Luis Mtz |
Luis Mtz |
TBD |
TBD |
The funnel journey has changed into something more circular and complex according to a recent McKinsey & Co. study. Is your company read for that change? |
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Helping Charities through Social Media |
Luis Mtz |
Luis Mtz |
TBD |
TBD |
Helping important humanist and ecological causes has never been easier with 5 min a day of social media or using social media to promote the cause.
Presentación: Social Media Sin Fines de Lucro
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Que es un Social Media Coordinator? |
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TBD |
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Comments (2)
eugenia said
at 12:03 am on Jul 14, 2009
Sobre la reunión de hoy, quiero hacer un comentario al respecto del caso de Mundo- Contact.
Uno de los participantes (sorry no recuerdo el nombre) preguntó: cual es el beneficio económico de emplear social media para una empresa. Estube recapacitando al respecto. Porque yo empece a hacer lo mismo para GreenVet, llevo al rededor de 3 meses posteando en todas partes y no he visto aun un incremento en ventas. Al escuchar que Mundo Contact lleva año y medio, y no saben que beneficio económico se ha generado, me puse a recapacitar: en que la red es gratis¡¡ estamos haciendo publicidad gratis que si bien hace algunos años, para conseguir 10 000 visitas se requeririan repartir al menos un millón de folletos o flyers.Puedes atraer la misma cantidad de gente dedicandote unas horas diarias a postear en todas partes.
Ese es el beneficio económico real al menos para mi (GreenVet) prefiero pasar horas posteando y ahorrar aprox 25000 pesos al mes en materiales impresos. Además de evitar el coraje de saber que el 80% o más de esos flyers acabarán en la basura.
saludos la reunión me pareció genial. No puedo esperar a la proxima.
Claudia said
at 8:29 am on Jul 14, 2009
Hola,
Sobre el comentario de Eugenia, quiero aclarar que no dijimos que no sabemos cuál es el beneficio económico de usar las redes sociales. De ser así, seguramente no las seguiríamos aprovcehando como hasta ahora. Lo que tratamos de explicar es que en este momento los resultados, aunque son positivos, no los hemos medido de manera integral y en pesos. Para lograrlo, estamos haciendo cambios en la plataforma e implementando herraminetas que nos ayuden a medir el beneficio monetario, y por supuesto a mejorar la experiencia de los usuarios.
Preferimos medirlo de manera global a dar cifras aisladas que no reflejen el gran impacto de las redes sociales en el negocio. En cuanto tengamos el dato lo compartiremos con todos en el Social Media Club México.
¡Saludos!
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