• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!



Page history last edited by wizardhere 14 years, 12 months ago


Back to the Main Boston Wiki


The Search for Results: Social Media and Search Marketing


Social Media Club Boston


Sponsored by Marketwire


Thursday, March 13, 2008

6:00pm - 9:00pm


800 West Cummings Park, 4th Floor, Suite 4750

Woburn, MA 01801


See below for directions.




This event will explore the following:


  • Why SEO is an important component of a social media marketing strategy
  • What are SEOs doing with social media on behalf of their clients
  • What are some of the tools being used by SEOs for social media optimization


Social Media Club Boston events are a little different than other panel events. We begin with a half hour of networking, where food and drink are usually served. The panel lasts about an hour, and is followed by 30-45 minutes of break-out sessions, where you have the opportunity to meet in a smaller group with the panelist of your choice. At each breakout session, recorders are nominated, who at the end of the program recap for the whole group some key takeaways from each breakout session. This makes for a more interactive--and hopefully entertaining--program.


Our moderator for the event will be Amanda Watlington, the owner of Searching for Profit , a search marketing consultancy focusing on the interaction of the consumer with businesses, using search engines, RSS, blogs, podcasting, or other new media to deliver their messages. An industry thought leader and an internationally-recognized speaker, Amanda has led sessions on search marketing, web strategy, and social media at Search Engine Strategies, Webmaster World, AdTech, and DMA. She shares her views of where search marketing is headed at her own blog, Blogs and Feeds, and as a blogger for Search Engine Watch.


Amanda will be joined by a panel of experts that includes:


  • Thom Brodeur, Senior Vice President, Global Strategy and Development, Marketwire
  • Greg Jarboe, President and Co-Founder of SEO-PR search engine optimization firm and public relations agency with offices in San Francisco and Boston
  • Andrew Komack, founder and president of KoMarketing Associates, LLC
  • Sherwood Stranieri, Director of SEO at SMG Search a division of Starcom Mediavest Group


Thom Brodeur is responsible at Marketwire for strategic partnership opportunities, new product development, and media relations worldwide.


Greg Jarboe, in addition to his role as President and CoFounder of SEO-PR, is also a partner in Newsforce, developer of an integrated suite of press release SEO tools. He frequent speaker at Search Engine Strategies, WebmasterWorld's PubCon, and public relations conferences. He is also the news search, blog search, and PR correspondent for the Search Engine Watch Blog.


Andy Komack, the founder of KoMarketing Associates, LLC is an online marketing services firm based in Waltham, MA, with specialties in search engine marketing, email marketing, and website strategy and usability.


Sherwood Stranieri has been at the forefront of search engine optimization for nearly a decade. He has consulted for several top SEO agencies in the Northeast, introducing them to innovative optimization techniques and strategies that are now considered "SEO best practices".


Please tag all blogs, podcasts, vlogs, and photos of this event with the keywords smcboston and socialmediaclub.


Also, if you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!



800 West Cummings Park, 4th Floor, Suite 4750

Woburn, MA 01801


The Washington Street exit of I-95 (Rte. 128) is just west of the I-93 interchange.


From I-95 (128) eastbound, take the Washington St. exit, turn right onto Washington St., and 800 West Cummings Park is directly off of Washington St. on the right-hand side (directly across from the Staples).


From I-95 (128) westbound, take the first exit immediately after the I-93 interchange. Stay right, and turn right immediately onto Mishawam St. Go up to the light and turn right on Washington St. You'll cross over the highway and through two lights. 800 West Cummings Park is directly off of Washington St. on the right-hand side (directly across from the Staples).


The nearest MBTA station is the Anderson RTC stop on the Lowell Line of the MBTA Commuter Rail system. Inbound Trains Arrive at 5:30 and 6:05. Outbound Trains from Boston Arrive at 5:38, 5:50 and 6:18. If you would like to arrange transportation from Anderson RTC to the event, please add (NEEDS RIDE) and indicate which time you plan on arriving at the train station. Then be sure to watch this page for more info.


REGISTRATION IS CLOSED! WE HAVE 90 ATTENDEES SIGNED UP. If you are still interested in attending, please add your name to the waiting list below. If you cannot attend, please remove your name so others may attend. Thank you!


To make changes, click the "Edit page" button at the top or bottom of this page. Use media as the password.


THERE IS A NEW LOGIN PROCEDURE FOR THIS WIKI. Sorry for any confusion. Use media as the wiki password / invitation key. If you want to receive updates when these pages are changed, you can enter your name and email address as well.



  • Todd Van Hoosear, Topaz Partners
  • Liz Koch, Business Wire
  • Bonnie Peirce, B3OK
  • Michael Willett
  • Lois Slavin, MIT
  • Bob Sherriff, Sherriff Productions
  • Zach Braiker, refine+focus
  • Nick Copley, SherpaReport







  • Sarah Mason, Racepoint Group/Digital Influence Group
  • Juliana Allen, Racepoint Group
  • Palmer Reuther, Racepoint Group
  • Julia Solomon, Racepoint Group
  • Karen Bouchard, W2 Group
  • Rachel Adam, Racepoint Group
  • Adam Stuart, Digital Influence Group
  • Kaileen Connelly, Racepoint Group
  • Brook McDowell, Racepoint Group
  • Lynda Sylvia, Racepoint Group


  • Michelle Moore, Racepoint Group
  • Jordan Lubowitz, RPG
  • Cody Barbierri, RPG
  • John Nero, Tiziani Whitmyre
  • Dana Gulick- RPG


  • Katie Judd-RPG
  • Michelle Jonas, SHIFT Communications
  • Rachel Poor, SHIFT Communications
  • Steffi Aronson Karp
  • Joseph Carrabis
  • Paul Quigley
  • Abby Giles, SocialSphere Strategies
  • Larry Lawfer, YourStorys
  • Open






Are you signed up to our announcement and discussion lists? Make sure you get future notices of upcoming events by signing up for the announcements list here: http://socialmediaboston.org/?page_id=65 . Join the email discussion list to keep the conversation going before and after events: http://lists.socialmediaclubmail.com/mailman/listinfo.cgi/smc-boston


Thanks to our sponsor Marketwire for making this event possible!




Comments (3)

Anonymous said

at 11:34 am on Mar 5, 2008

I am planning to attend this event.

Anonymous said

at 8:01 am on Mar 13, 2008

I am planning to attend this event.

Anonymous said

at 12:39 pm on Mar 13, 2008

Happy some space opened for my late arrival to this meetup

You don't have permission to comment on this page.