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Making the Business Case for Social Media


Measuring the ROI of Social Media Programs


Thursday, June 21, 2007

Watertown Public Library, 123 Main Street, Watertown (map here)

6:00pm - 9:00pm


A Boston Social Media Club Event


Sponsoring Host: Cymfony


There is a lot of excitement about social media in the business community, but marketing and PR professionals need to know that it's safe and financially smart to take the social media plunge. This panel will lead a discussion on how to address many of the most common business questions and concerns.


There are not right or wrong answers to many of these questions, so we are looking to engage the Social Media Club community to share their ideas, experiences and best practices for making a successful social media initiative.


Blogs on the event



Todd Van Hoosear - Social Media Club Boston

Todd Van Hoosear - Tech PR Gems

Carolina - Curiouser and Curiouser

GregPC - Over the River






6:00pm :: Registration and Reception (Light Food and Drinks)


6:30pm - 6:45pm :: Welcome from Brian Cavoli, Cymfony

Panelist introductions and event agenda outline:

  • Aaron Strout, Shared Insights
  • Greg Peverill-Conti, Weber Shandwick
  • Katie Paine, KDPaine & Partners
  • Andrew Bernstein, TNS Media Intelligence/Cymfony


6:45pm - 7:15pm :: Panel discussion on the ROI of Social Media


The panel will discuss the following topics related to the business value of Social Media:

  • Common objections and misconceptions
  • Example of how social media is impacting business
  • Tools and metrics for measuring the success of your social media program
  • Calculating the ROI of blogging (review of the Forrester approach)
  • Selling social media strategies


7:15pm - 7:45pm :: Breakout Sessions

Have a sit-down for a detailed discussion with any of our panelists


7:45pm - 8:30pm :: Recap of best practices and Q&A


8:30pm - 9:00pm :: Networking

As always, feel free to stick around after the program finishes for drinks and discussion.


Thanks to our Sponsor Cymfony for making this event possible!









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