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Back to the Main Boston Wiki


Beyond Blogging: PR and Today's Social Media Revolution


Social Media Club Boston

Co-Hosted with PRSA Boston


Thursday, January 10, 2008

6:00pm - 9:00pm


Please note that the location for tonight's SOLD OUT event has changed !


Please note the new location is the Executive Dining Room on the 3rd floor in the LaCava Center (Building # 52/53).


An online map is available.



Laura (a.k.a. Pistachio) has taken the time to compile a "cheat sheet" for this event. It's available on her blog, and your feedback is encouraged!


An audio recording of the event is now available from the Tech PR Gems blog.



By popular demand, PRSA Boston revisits and updates social media so that you can be ready for what 2008 demands. What social media technologies and services deliver the results PR professionals need to target key audiences? What’s in your toolbox, and what should you add when? What do you need to know to excel in the rapid, evolving world of social media?


On January 10th, a panel of social media experts and PR professionals will disclose the tricks, techniques and pitfalls around the most popular emerging social media technologies. Special emphasis will be placed on practical tools and real examples. Attendees will learn why, when and how to use:


  • RSS
  • social networks
  • social bookmarking
  • tagging
  • podcasts, audio and video
  • social media press release


Both deep-dive and high-level breakout sessions will follow the panel discussion, giving you more opportunities to learn at different and desired paces.


The program will be moderated by C.C. Chapman, co-founder and Partner of The Advance Guard, a new company focused on using social media and emerging technology to create and execute radical marketing programs. C.C. will be joined by:



This event is co-hosted by The Public Relations Society of America Boston Chapter and the Social Media Club Boston. Dinner and networking are at 6 p.m. with the program launching at 7 p.m. Breakouts run from 8:15-9p.m.


The breakout session topics and discussion leaders are:


  • Blogging and Blogger Relations - Mike Prosceno
  • Social Networking - Lois Kelly
  • Podcasting - C.C. Chapman
  • Video - Ian Lamont
  • Microblogging: Understanding Twitter and Other Platforms - Laura Fitton


Don’t miss this chance to get a solid jump on 2008. Hope to see you there!



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Please tag all blogs, podcasts, essays, vlogs, and photos of this event with the keywords smcboston and socialmediaclub.


Also, if you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!








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