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BostonApr07
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by PBworks14 years, 6 months ago
Was February's bomb scare in Boston the result of a marketing campaign gone wrong, or that of a community that is out of touch with pop culture, modern marketing campaigns and the social media revolution? Your answer to this question is very strongly influenced by your age. This month's Social Media Club Boston event will focus on Ethics and the Social Media Generation Gap: what are the underlying ethical and sociological reasons for these kinds of marketing mistakes and our incredibly divergent response to them?
Is guerrilla marketing anything more than "solid-state spam"?
Is there a real generation gap, and if so, what exactly are the differences when it comes to tolerance of both risk and "creative" marketing campaigns?
Is guerilla marketing a sign of desperation, creativity, or irresponsible corporate behavior?
Who bears the cost of guerilla marketing?
Codes of ethics exist already, but are often virtual or unwritten - how should they be codified?
Legislation is inevitable, but is it an appropriate response to the problems of guerilla marketing?
Can guerilla marketing work if it's done appropriately? And what is appropriate?
What happened to "permission marketing?"
Social media is all about taking control over content, and guerilla marketing is about attention, but there are similarities between the two. Are they compatible or mutually exclusive?
7:30pm - 8:15pm Breakout Sessions
We'll break into smaller groups with each of our guest panelists to discuss the topic further, and to identify ways in which marketers and content providers can balance ethics, content and the "attention economy."
8:15pm - 8:30pm De-Briefs and Next Steps
We're looking for volunteers to help coordinate future events, sponsors and hosts for future meetings, and suggestions for future topics. Please be sure to share your thoughts on Thursday, and visit socialmediaboston.org to give us your input. Thanks!
Thanks to our Sponsor Market Wire for making this event possible!
Directions (From Boston & Logan Airport)
Take the Expressway south (Route 93) to Route 128. Continue to Exit 15A. Take first right off of exit ramp. Vinny's is a 1/2 mile on the right, next to the Comfort Inn Hotel.
Our Guest Panelists
John Blossom, Shore Communications
Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including major financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and consumers of content services. Mr. Blossom’s engagements have included strategic marketing consulting for major corporations and startups that are using the Internet to position themselves in new and existing content markets.
Judith Perrolle, Northeastern University
Judith Perrolle is associate professor of sociology at Northeastern University. Her studies focus on the social impact of computers and communications technology. She is the author of the book "Computers and Social Change: Information, Property and Power," as well as numerous scholarly articles. She was a member of the committee that wrote the Association for Computing Machinery's Code of Ethics. She is also a member of Computer Professionals for Social Responsibility and the Electronic Frontier Foundation. She received her Ph.D. from Brown University and her undergraduate degree from MIT.
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