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Östergötland Sweden

Page history last edited by Anders Abrahamsson 12 years, 6 months ago

Social Media Club Östergötland, Sweden (Norrköping/Linköping with surroundings)




We're currently looking for sponsors for upcoming events. Please contact programme director Anders Abrahamsson (anders [the-at-sign] slice [the-dot] nu) if you're interested in sponsoring an event--you can suggest a topic and help us with a venue!



We're also looking for great ideas for upcoming events. Please share your thoughts below on possible upcoming events, speakers, sponsors, etc.


Our schedule of events is below. Locations, hosts/sponsors and topics will be listed as they become available. All events are FREE, unless otherwise stated. As agendas become available, we'll add links to them from this page (click on the date). Thanks hopefully to be given soon to our (as of yet...coming!) sponsors, and to everyone on the Leadership team for their hard work to make this schedule possible! 




Social Media Club Chapter Support Association - Sweden (SMC CSA Sweden) is now constituted - with two thirds of the interim board being members from Social Media Club Östergötland Directorate - Anders Abrahamsson and Thomas Selig! December 4, right after the SMC Lunch ended, Anders and Thomas joined forces with Anders Sporring (living in Märsta outside Stockholm) and held a constitutional meeting. We now introduce a process where all chapters will be invited in the process to build up this framework. More info to come, stay tuned! Follow #smcswe tag on Twitter for the conversation and updates.





  • Social Media Lunch - Östergötland. For 2010, we will continue our Social Media Lunches - #smcogtllunch - every first Friday of the month, and alternating in between the twin cities Linköping and Norrköping. The first SMC Lunch of Östergötland in 2010 will be in Linköping, venue to be set. The venue for SMC Lunches in Norrköping, beyond the great experience of Laxholmen Restaurant, Workers Museum in Norrköping, will be held there in the future.

    Dates and Cities for 2010

    February 5: Linköping, [venue to be set]

    March 6: Norrköping, Laxholmen Restaurant, Arbetets Museum

    April 3: Linköping, [venue to be set]

    May 1 (or 8, if restaurant is closed - follow @smcogtl for updates!): Norrköping, Laxholmen Restaurant, Arbetets Museum

    June 5: Linköping, [venue to be set]

    July to August - lunches from indoors out to the open air afternoon/night sessions - the idea is to continue with BBQ's through the summer!

    September 3: Norrköping, Laxholmen Restaurant, Arbetets Museum

    October 1: Linköping, [venue to be set]

    November 5: Norrköping, Laxholmen Restaurant, Arbetets Museum

    December 3: Linköping, [venue to be set]




Arbetets Museum (Museum of Work), Norrköping, voted second most beautiful building in Sweden in a big annual poll from Aftonbladet 2001.





  • Social Media Lunch - Östergötland. December 4 saw the regional première of the first networking lunch, held at Arbetets Museum, Laxholmen Restaurant (Museum of Work, a museum amongst alot other things covering the history of the "Manchester of Sweden", Norrköping industrial history etc). We have decided to have lunches every first Friday in the month, alternating in between Norrköping and Linköping. See coming events! The lunches is the origin of the Social Media Club brand in Sweden, where SMC in Stockholm began with lunches Last Friday every month.

    From a public regional demand, we kicked off with a lunch meetup, Dec 4. The special focus of this first lunch was “Social Video” - #SocVid. Our special guest was Anna Lindberg (@annalindberg on Twitter), who now has kicked off a new interactive media format on December 7 - the talkshow 30 Minuter on 24Nt / 24Corren - the local TV channels of NMT. She develops the local TV talkshow to be as interactive and dialogue-oriented with the audience as possible.





  • Social Media Barbeques - Summer '09 - THE FRIED HASHTAG EVENTS - #smcBBQ global - #smcogtlBBQ our local

    - The idea was to "fry three hashtags" and have a mashup for a conversation starter - using the #3tags idea, adding three topical hashtags, for the barbeques choosing the Question: "On Social Media at Large: What shall we converse 2day?". Some input for the convo was given on the Social Media Club Östergötland blog for each and respective event - e. g. slides/articles or just whatever! All else, #unconferencing full fledged, applied.

    They all were done in conjunction with Pompom in the Park!

    Dates / #3tags:


    #smcogtlBBQ1 - June 6 - 6/6 | #socialmedia • #marketing • #organization [SEE TWO PICS and TWO SLIDESHARES] | Three Tags Pre-Tweet

    #smcogtlBBQ2 - June 27 - 27/6 | #smcsweden #smcswedendevt #socialmediarelease[SEE BLOG POST]

    #smcogtlBBQ3 - July 11 - 11/7 | [due to bad weather forecast the BBQ is cancelled - but we will meet up with PomPom at indoors event anyways]


  • Sweden Social Web Camp - Aug 21-23, Tjärö, Blekinge, Sweden. This was a big meetup for all in Sweden interested in the Social Web. An "unconference" where we had a whole island for ourselves! One of the topics we brought to the Camp is the proliferation of Social Media Club in Sweden.

    Read more about that and the idea of the whole event on the Camp Wiki;

    "We’ll meet by a quiet lake, beautiful sea or a red cottage and talk about the social web. Some activities are pre-planned, but the agenda will mostly be set by the participants. Demo your latest project. Start a discussion on a topic you care about. Or present something you learned.

    And we do all this barefooted, sipping a cold beer, watching the sunset. And then we gather by the fire and chat late into the Swedish summer night."


  • Social Media Club Barbeque - No 1 - June 6, 2009 - 6/6 - Folkparken, Norrköping. June 6 - Sweden's National Day, 15.00. We had an open air event in conjunction with the event Pompom in the Park ("Pompom i Parken"), arranged by NEMCOM - Norrköping Electronic Music Community. We marketed our association towards some of the "cultural creatives" locally here in Norrköping, engaged in the music served among the audience, and got visible with a banner, and also a great meetup with some picnic and various types of electronic music to soundtrack some interesting informal conversations on Social Media on the blankets (sun ordered from SMHI that is the Swedish Metreological and Hydrological Institute with Swedish headquarters in the town :). The full story with pictures will be blogged over at http://smcogtl.se soon!


  • Social Media Club Östergötland - Advancing the Agenda. Reporting back from the Kick-off Workshop. Date/Time: May 21, 23, 15.00 19.30 suggested. Place Jolla Choklad and Dessert. T. B. A. It was just a short constitutional meeting for the not-for-profit association Cloudberry Event that will serve as a supportive administrative association for SMC and maybe also Open Coffee and similar networking / open participation / unconferencing organizations within areas innovation, entrepreneurship, business development, social media and sustainability, especially to serve as an administrative unit when we collect sponsors. We decided for next public event to be on June 6/6, 2009, in Folkparken (see above).


  • Social Media Club Östergötland - Kick-off - Suggested theme "Social Media + Östergötland = [Why? What? Who? Where? How? When?]". Meeting Format - So-Called "Kipling Café". Details later on Facebook on the meeting process. Purpose: Max collaboration and creativity, to max results and outcome with max participation from everyone to max the collective output. Place: Café Jolla, Norrköping. Date/Time: Saturday, May 9, 13.00 to 15.00.


NOTE: Please tag all blogs, podcasts, vlogs, and photos with smcogtl (short for Social Media Club Östergötland) and socialmediaclub. On twitter, add the hash to the tag to make it a hashtag to trace our evolvement in real-time (#smcogtl - search not only through Twitter Search, use the federated microblog search to search many at once - with identi.ca and national ones like Swedish http://bloggy.se - from one of our Social Media high-profile startups in the region blog/microblog search engine @twingly). If you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!



All our past events globally will be viewed on the SMC website. We're in startup process.




  • Venue recommendations listed so far:

         Norrköping Café Jolla (for SMC Cafés - high end coffee, tea and chocolate with access to back-office smaller conference room), Arbetets Muséum (for greater events and meetups in the middle of the old Industrial landscape - the "Worker's Museum" symbolically illustrating the old working environment and conversate the future we co-create in the group and our stakeholders), Elite Grand Hotel (for small- to medium conferences, a classic hotel), Bishops Arms (in conjunction with Elite Grand Hotel, a great pub with ability to have a booked venue "for ourselves")

         Linköping? De Klomp (Pub, used for a Noded.Biz Tweetup co-arranged #noded #nodeup). Could Linköping #smcogtl people add something more to the list here?

  • Sponsors: TBD - we want YOU!




The Social Media Club Östergötland is looking for help shaping the future of the social media scene in our local/regional "twin-city" area. We have identified four roles that we needed support filling. These five people form the leadership team of the Östergötland group. If you'd be interested in helping one of them, please send an email to Anders Abrahamsson [anders [the-at-sign] slice [the-dot] nu]. Your input on these roles is welcome. As with all the Social Media Club Wiki pages, this one is editable too (the password is "media"). Feel free to add your comments and/or suggestions below the page in our Big Wiki Whiteboard, especially for IDEAS for WHAT WE SHALL DO. This is a "we" organization based on what emerges from the members of it.




* Name, Email?

* Name, Email?


Programming Director - Anders Abrahamsson


Email: anders [the-at-sign] slice [the-dot] nu


At the heart of the Social Media Club is great interactive events. The Programming Director manages all aspects of the activity calendar for the Östergötland club. This person is responsible for:

  • Developing and managing the schedule of events, including regular (preferrably monthly) public meetings and planning meetings

  • Identifying topics for upcoming events through a collaborative process and suitable meeting formats

  • Coordinating with the Partnership Director to secure speakers and identify suitable venues for each event

  • Securing speaker bios for publishing on dedicated event pages - we use Facebook for event invitations together with this page

  • Preparing the event program for each public event, including agenda, directions and other special instructions

  • Hand off event program to Promotions Director for publicity and Production Director for planning and coordination of event



Partnership Director - Erik Pettersson

Email: mail [the-at-sign] ptz0n [the-dot] se


Our activities wouldn't be possible without partners. We partner with other businesses and organizations to find topics, speakers and venues for future activities. The Partnership Director manages the relationships with the global Social Media Club parent organization, other important social media organizations (both national and local), as well as with local businesses and organizations interested in sponsoring or hosting upcoming activities. This person is responsible for:

  • Managing relationships with national and local social media-related organizations

  • Build and maintain relationships with, and identify co-sponsorship opportunities with, local marketing and technology organizations

  • Identifying and managing the relationships with past and future event sponsors, co-sponsors and venues

  • Coordinating with the Programming Director to find appropriate time slots, topics and venues for partner-sponsored events

  • Coordinating with the Production Director to identify speaker and sponsor needs for each event


Promotions Director - Andreas Karlsson

Email: andreas.karlsson [the-at-sign] indiebytes [the-dot] se


Promotion is key to the ultimate success of our organization--and the earlier the better! This person is reponsible for:

  • Managing Social Media Club Östergötland web pages, including the blog, wiki, forums and email list

  • Coordinating with Programming Director to secure program agenda for each event

  • Promoting future events through all the above-named channels

  • Publicizing future events through online and traditional channels

  • Writing and sending around recaps of each public meeting

  • Recording, publishing and sharing audio and video from events


Production Director - Karin Johansson

Email: karin [the-at-sign] vackerunderbar [the-dot] se


This person is responsible for all aspects of event execution, including:

  • Assuming responsibility for event program from Programming Director

  • Scheduling and managing planning meetings with event sponsors and speakers

  • Managing on-site signage, video, audio and lighting

  • Coordinating food and drink with event sponsors and/or venue

  • Staffing and managing event registration

  • Maintaining the master member list

  • Managing development and collection of feedback forms

  • Managing giveaways and all-other on-site activities


Membership Director - Thomas Selig

Email: thomas [the-at-sign] penseo [the-dot] se


The membership director is responsible for three important roles:

  • Managing the master membership list of Social Media Club Östergötland

  • Promoting local membership in the global Social Media Club organization

  • Managing the relationship with the global Social Media Club organization



As the group develops, other roles may be identified. Your suggestions are welcome. Thank you! Again, if you'd like to volunteer for these or other roles with Social Media Club Östergötland group, please email Anders Abrahamsson (anders [the-at-sign] slice [the-dot] nu). Thanks!


Digital Scribe?

How about one person responsible for recording and blogging events.




Throw your ideas into the table below. It doesn't matter how crazy they are. We'll consider them all. The scheme of ideas below suggested is inherited from the city startup template page, left untouched. Thanks!


Note: Already in the loop is preliminary conversation for a "Blogger's Camp Östergötland" [working name], in the Fall - suggested to be one of the core topics to be discussed on the Kick-Off meeting/SMC Östergötland Café (preliminary set Second Saturday in May).


There is a critical mass of bloggers in the region[Norrköping / Linköping], as well as a pioneering set of microbloggers (Norrköping / Linköping) and this is a natural departure for creating a critical mass of people with care and consideration for (the immense opportunities of) social media in the region.


BRAINSTORM NOTES w suggester (non-structured) - fire off!


















End of September







Arbetets Museum




Second Life Revisted


Linden Labs



SL was hot, then died, but it is about to be reborn as a modeling/education tool for medicine and other industries?


Social Media and Medicine







Future of Journalism









Is Google the New Microsoft?





i.e., are they evil?


Social Media and the Future of TV







Social Media and Education







Personalities and Personal Brands







Social Media and the Three Gs (Girls, Games and Gambling)







The Business Case for Social Media (Revisited)







Sports and Social Media







Social Media and the Law







Social Media, Biotech and Medicine







Social Media and the Protection of Content







Authenticity and Transparency.





Case studies: Strumpette.com, Nashville is Talking - Too Transparent/Authentic? Are there any issues for people with different identities for work & personal? Are we going to hold people and companies accountable for their words? Tim O'Reilly developed a blogger code of ethics. Are people really policing each other? Is "Authenticity" the same for journalists as it is for bloggers, for individuals, or PR/Corporate agents or entities? Let's define "Authenticity" vs. "Transparency." Is one ever appropriate without the other? If so, when and why?..


The rise of video







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