****CONTRIBUTORS - KEEP IN MIND THAT THIS IS A DRAFT FOR A SURVEY WITH DEFINED ANSWERS - We will present the findings at Web 2.0 Expo's Social Media Buyer's Guide 

 

If you want to contribute Open Ended Questions, please click here: OPEN ENDED QUESTIONS

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DEFINED QUESTIONS

 

REQUIRED

 

Are you a corporate communications, public relations, or marketing professional who is solely responsible for social media buying decisions?

 

OR

 

Are you a corporate communications, public relations, or marketing professional who relies on a vendor or consultant for social media buying recommendations?

 

OR

 

Are you a technology vendor, agency representative, or service provider who advises corporations/clients on social media buying decisions?

 

 

City, state, country?

 

OPTIONAL

Email - for results info sent to you - optional

Twitter

Blog

Company

Company URL

Company Size

Industry Vertical: (Agriculture/Fisheries/Forest, Construction, Education, Financial Services, Government, Healthcare, Hospitality, Hosting, Life Sciences, Manufacturing, Media and Entertainment, Nonprofit, Oil and Gas, Professional Services, Public Relations, Retail, Telecommunications, Transportation and Logistics, Utilities, Wholesale Distribution)

Client (If Applicable)

Client URL

Client Size

Industry Vertical: (Agriculture/Fisheries/Forest, Construction, Education, Financial Services, Government, Healthcare, Hospitality, Hosting, Life Sciences, Manufacturing, Media and Entertainment, Nonprofit, Oil and Gas, Professional Services, Public Relations, Retail, Telecommunications, Transportation and Logistics, Utilities, Wholesale Distribution)

Are you going to be in SF for Web 2.0 Expo?

 

SURVEY

 

Does your company have a defined social media strategy?

 

Does anyone in your company have social media in their title or job description?

 

 

If not, what title(s) does your company use for persons responsible for managing social media?

 

 

How many people in your organization 'get' social media?

• No one
• Handful
• Few (<25%)
• Most (25%-75%)
• Almost Everyone (>75%)

 

 

Does senior leadership in your organization support for social media? Yes/No

 

 

Does senior leadership in your organization listen to feedback from social media channels? Yes/No

 

 

Does your company have an annual budget for social media? Yes/No

 

 

Is it a separate line item within the budget from traditional print and web media? Yes/No

 

 

What percentage of your overall marketing/communications budget is allocated to social media?

     This year                         Next year

• Less than 1%               Less than 1%
• 1 to 5%                        1 to 5%
• 5% to 10%                    5% to 10%
• 10% to 25%                    10% to 25%
• More than 25%               More than 25%

 

What is the top objective you are trying to meet with social media? Select all that apply

·         Amplify/Generate Awareness

·         Change Perception

·         Change Behavior

·         Increase Customer Satisfaction

·         Establish 2-Way Feedback Mechanism

·         Personalize Communications

·         Lower PR/MARCOM Costs

·         Differentiate Your Brand

·         Create a Community

·         Gather Market Insight

·         Other

 

 

Which social media platforms, technologies, and tools does your company currently leverages or plan on leveraging?

 

ANSWER: Leveraging OR Plan on Leveraging

 

·         Social Media Analytics

        ·         Integrated social media & web analytics

·         Blog

·        Bookmarking (ex. del.ico.us)

·         Content Management System (ex. Drupal) ANSWER: Leveraging - Plan on Leveraging

·         Microblog (ex. Twitter)

·         Mobile Tagging (ex. Microsoft Tag)

·         Multimedia Community (ex. YouTube or Flickr)

·         News Community (ex. Digg)

·         RSS Feed

·         Social Networking (ex. Facebook)

·         Thumbcasting (ex. Go2Media)

·         Tumbleblog (ex. Tumblr.)

·         Virtual Community (ex. Second Life)

·         Wiki (ex. Wikipedia)

 

What has been/you think will be the strategic issues/challenges in developing a social media strategy WITHIN your organization?

- Strategy?

- Finding the right blog/community platform?

- Finding the right social media monitoring tools?

- Finding internal or external content creators?

- Finding/training community managers?

- Finding/training internal/external Evangelists?

- Training of internal staff on social media?

- Graphic designer?

- Legal approval

 

What has been/you think will be the tactical issues/challenges in developing a social media strategy WITHIN your organization?

 

What has been/you think will be the strategic issues/challenges in developing a social media strategy OUTSIDE of your organization?

 

What are the top 3 things to consider when buying social media?

• Any specific issues for government buyers?
• Any specific issues for non profit buyers?

 

If you are a corporate manager, do you rely on an outside vendor or consultant to manage social media for your organization?

 

What are the 3 questions should buyers ask of OUTSIDE social media technology providers or solutions providers?

 

 

Do you produce periodic reports on your social media channels? Yes/No

 

 

How do you measure performance against you social media strategies and initiatives? Yes/No

 

 

Do you have metrics for performance?

·         Qualitative

·         Quantitative

·         Both

·         None

 

Have you referenced any industry best practices on social media? Yes/No

 

Have you read any market research on social media? Yes/No - If yes, name 2 to 3 name of research and URL

 

What companies do you perceive to be leaders in the use of social media? And Why? Name 2 to 3 organizations (brands, non-profit, government, etc.)

Do you belong to any professional organizations which focuses on social media?