2009 SCHEDULE

 

NEW! April 2009 Meet Up

 

Topic: The State of Social Media, Join the Discussion!

Time: 6:00-8:00

Date: Wednesday, April 29, 2009

Location: McGillan's

Register at: http://smcphillyapril.eventbrite.com/

 

Join the Social Media Club of Philadelphia as we lead a discussion around the state of social media and where it's all heading. The Social Media Club Philadelphia leadership team will kick off and moderate the discussion and will be joined by a few guest speakers (TBD).

 

Some top-of-mind questions that we will be discussing include:

 

• What to say when someone says “I don’t have time for social media.”
• Is social media a popularity contest or is social media about genuine relationships?
• Are bloggers responsible for getting the facts right?
• What makes a community real? That is: When does a web site feel like a place to and be, instead of simply a page of information to visit?
• Does your vendor understand social media? And how do you know?
• What are the responsibilities of Web 2.0 services to engage with and respond to the community it serves and what are the responsibilities of the community to the service?
• How can we best support our social media community and our peers knowing full well we’re often competing for the same clients and client money?

 

See you at McGillan's!

 

March 2009 Meet Up

 

Speaker:  Geoff Livingston, author of Now Is Gone: A Primer on New Media for Executives and Entrepreneurs, CEO of Livingston Communications, and the buzz behind The Buzz Bin

Topic: Shiny Object Syndrome

Time: 6:30pm

Date: March 23, 2009

Register at: http://www.eventbrite.com/event/309224900

 

You know it. You hate it. And truth be told...you know you had a glimmer of it in your eye once upon a time. Join Geoff in a great discussion on how to combat it.

 

February 2009 Meet Up

 

Speaker: Ken Jacobs

Topic: Getting Back to Basics: Social Media and Public Relations Planning

Where: TBD

Time: 6:30pm

Date: February 25, 2009

Register at: http://smcphillyfeb.eventbrite.com/

 

Why social media and PR this month? Because in today’s world, nearly every “public” with whom you’re trying to build a relationship is online!

 

In the current economic environment all of us—whether business owners, freelancers, or those who execute communications for non-profits, government agencies, or corporations—need to be on defense when it comes to our work.

 

The best protection against the budget cutter’s sword is a rock-solid plan—one with measurable objectives, strategies that overcome roadblocks and tactics that ultimately help achieve marketing goals.

So let’s get back to the basics of planning and discuss some best practices!

 

Ken Jacobs of Jacobs Communications Consulting, a PR consulting, training and coaching company, will present and facilitate a discussion on the basics of plan writing. You’ll learn, among other topics, how to:

 

* Create objectives that are objectives; neither strategies nor tactics

* Make sure your objectives are measurable

* Understand the Three Kinds of Objectives: Output, Outtake, and Outcome

 

The other reason for the PR focus is because this month we’re partnering with the local PRSA (Public Relation Society of America) chapter and its new social media committee. Please welcome them to the Social Media Club!

 

Mark your calendars! We'll be sure to get back to you with a location!

 

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Events marked with a dollar sign ($) have an entry fee. See the event page for details.  Please note that registration and sign-up procedures will vary from event to event. Please be sure to read carefully about registration requirements for each event. Thanks!