Social Media Lessons for Big Businesses

Thursday, September 20, 2007

Newton Marriott, 2345 Commonwealth Avenue, Newton (map here)

6:30pm - 9:30pm

A Boston Social Media Club Event

Sponsoring Host: Business Wire

Social media is sometimes viewed as a tool that allows smaller organizations to level the playing field against larger competitors. While that certainly can be the case, large enterprises are learning to put social media to work as well. But the hows the whys and the results of social media - as well as the lessons learned - are very different. This panel is intended to describe how corporate America is putting social media to use, as well as the unique promise and pitfalls facing large organizations.

Our current panelists include:

• Steve Restivo, director of corporate affairs for Walmart in the Northeast.
• Dan Lyons, senior editor at Forbes Magazine.
• Josh Bernoff, vice president and principal analyst at Forrester.

The panel will be moderated by Monika Maekle, vice president of the Southwest region for Business Wire

Agenda

6:30pm :: Registration and Reception (Light Food and Drinks)

7:00pm - 7:15pm :: Welcome from Monika Maekle, Business Wire

Panelist introductions and event agenda outline

7:15pm - 8:15pm :: Panel discussion on Social Media Lessons Learned

8:15pm - 8:45pm :: Breakout Sessions

Have a sit-down for a detailed discussion with any of our panelists

8:45pm - 9:00pm :: Recap of best practices and Q&A

9:00pm - 9:30pm :: Networking

As always, feel free to stick around after the program finishes for drinks and discussion.

Thanks to our sponsor Business Wire for making this event possible!

Registration is closed.