(Getting a) Second Life

Virtual Worlds as a Platform for Marketing and Communications

Thursday, May 17, 2007

Harvard Club (Main Clubhouse) - 374 Commonwealth Ave., Boston, MA

5:30pm - 8:00pm

A Boston Social Media Club Event

Sponsoring Host: Text100

Blogs on the event

Agenda

5:30pm - 6:00pm :: Reception (Light Food and Drinks)

Enjoy light food & drinks while working with the Text 100 team to set up your Second Life avatar.

6:00pm - 6:15pm :: Welcome note from Ken Peters, Text 100 Vice President

Panelist introductions and event agenda outline:

• Mike Askew, Senior Vice President, Fidelity Investments Center for Applied Technology
• John Lester, Boston Operations Director, Linden Lab
• Drew Stein, CEO, Infinite Vision Media
• John Rodzvilla, adjunct professor in the department of writing, liturature and publishing, Emerson College
• Aaron Uhrmacher, Peer Media Consultant, Text100
•  

6:15pm - 7:00pm :: Panel discussion on (Getting a) Second Life

Speakers will discuss Second Life is and its relevance to corporate communications and marketing, including:

• Best practices in leveraging Second Life to B2C and B2B audiences
• Communications tactics that bridge Second Life and Real World media
• When, where and how to leverage Second Life in your communications and marketing activities

7:00pm - 7:30pm :: Breakout Sessions

• Group I: Second Life Tutorial (Host: John Lester)
• Group II: Marketing & Communications in Second Life (Host: Aaron Uhrmacher)
• Group III: Development in Second Life (Host: Drew Stein)

7:30pm - 8:00pm :: Recap of best practices and Q&A

8:00pm - 9:00pm :: Networking

As always, feel free to stick around after the program finishes for drinks and discussion.

Thanks to our Sponsor Text100 for making this event possible!

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