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The Social Media Generation Gap
Thursday, March 15, 2007
6:00pm - 8:30pm
A Boston Social Media Club Event
Directions: See Below
Was February's bomb scare in Boston the result of a marketing campaign gone wrong, or that of a community that is out of touch with pop culture, modern marketing campaigns and the social media revolution? Your answer to this question is
very strongly influenced by your age. This month's Social Media Club Boston event will focus on the Social Media Generation Gap: what it is, why it exists, how it impacts marketers, and whether this "second digital divide" can be bridged or eliminated.
Agenda
6:00pm - 6:30pm Reception (Light Food and Drinks)
Meet your fellow hobbyists, students and practitioners of social media.
6:30pm - 6:45pm Welcome, Introductions and Goals for This Meeting
Todd Van Hoosear of Topaz Partners and Melanie Stachowiak of Market Wire will kick things off.
6:45pm - 7:30pm The Social Media Generation Gap
STAY TUNED FOR A GREAT PROGRAM!
7:30pm - 8:15pm Breakout Sessions
8:15pm - 8:30pm De-Briefs and Next Steps
We're looking for volunteers to help coordinate future events, sponsors and hosts for future meetings, and suggestions for future topics. Please be sure to share your thoughts on Thursday, and visit socialmediaboston.org to give us your input. Thanks!
Thanks to our Sponsor Market Wire for making this event possible!
Directions (From Boston & Logan Airport)
Take the Expressway south (Route 93) to Route 128. Continue to Exit 15A. Take first right off of exit ramp. Vinny's is a 1/2 mile on the right, next to the Comfort Inn Hotel.
Speakers
Speaker: John Blossom, President, Shore Communications Inc.
- Outlook: An inherent aspect of social media is the construction of a literal or virtual code of ethics that governs interactions between members of a community. Viacom's ad team excluded the City of Boston as a member of the community that they needed to address on an ethical level - and paid a heavy price in the process. This event has less to do with people who don't "get it" than with marketing tactics that violate codes of ethics to make contact with markets. Be it email spam, telemarketing, graffitti-like ads that engulf buses and subway cars or increasingly violent television ads the desperation of mass marketers to build audiences for brands is increasing even as social media and search engines allow people to provide more personal forms of contextual product endorsement. With users in control of their own content distribution via social media "guerrilla" marketing needs to mature past having the appearance of getting around "the man" and towards developing relationships within communities with common social values that can be expressed via publishing. Marketers have to learn to stop terrorizing their customers and instead engage them at the level of trusted peers. It's a leap that some marketers are beginning to take, but ironically media companies are slow to catch on at times.
Speaker:
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