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A2 June 23 minutes

Page history last edited by Jessica Soulliere 14 years, 7 months ago

Meeting minutes/information from the launch meeting and mixer June 23 for SMC Detroit and Ann Arbor Chapter

 

>Download the presentation and follow the notes

>Review the Tweetchat - search #SMCDA2

 

Meeting called to order by Jessica Soulliere (@jesssoul) at 8:30 p.m., June 23. (J=Jessica for shorthand)

 

History of social media club. Building a club and community to come together to discover, connect and share.

Missions of social media club.

Information is on SMC Web site.

Purpose of tonight: Define purpose and goals

What do we want to get out of this chapter?

Jessica - wants to get marketing staff on board with social media.

Meeting people, networking.

Brandon - Bringing Detroit to forefront. Lots of things happening here. Foundation and stepping stone to promote Detroit.

Dave - Making the club successful.

Educating social media illiterate

@Damnredhead: Focus on trends and what is next. Not all history. Learn how to use in future.

 

Jessica - what do we want to provide to our community?

Charlie: Detroit is loaded with cool. Detroit is an international city. Was a top 5 media market. Would like to see it move there and need a church to promote it.

 

Jessica - some people want the group to socialize, some want to further their goals.

Some groups start and fizzle. How can this group meet your needs? How can you keep people coming back, participating?

 

A lot of people are gawkers. Need people to participate.

J: discuss officer roles of the club and get people to sign up and volunteer. Think about roles you may enjoy, don't get burned out too quickly. (Reading roles of officers) Unpaid positions, benefits are hosting and learning throughout the year.

 

Need digital scribe - is it promotions director? - to copy, report, write. New idea. Make sure everything is available to those who cannot attend and to inform national.

 

Giveaways - SMC global has professional dues, Tshirts, etc.

 

Sarah - we're all busy, would like to help but  a lot of work.

 

Tonja - have one person that oversees but a committee that can help.

 

J - costs money for pens, paper, nametags, etc. Should we have dues, how should we fund? Committees may have to pitch in with own funds. The goal is not to make money but cover operating costs.

Someone suggested yearly vs. monthly to make it easier.

Someone said put it up for a vote online for fees. How many are connected to club on Facebook now?

Dave - Pheonix was free.

Charlie - should we pay now or grow organically and create demand?

Brandon - space is active but it's fragmented. Like terrorists, so many cells but no one communicates with each other. Set up a barrier for charge? May weed out those who aren't really interested.

Charlie - Star-bellied sneetch model!

Someone - hard economic times, easier to pass $5 each meeting.

Need to file as nonprofit? Incorporate?

We have a mole from Lansing who may start a similar club there. Talking about their local tweetups, etc. Have businesses who want to host tweetups.

Charlie - should we be talking about SMC Michigan vs. a chapter?

@damnredhead - Dunbar's # of 150 - that's the number of people you can only really know. A lot of focus needs to be educating people.

J - it's not about meeting and having a beer. Need to meet about education. Never been to a tweetup.

George G. - very interested in this but trying to understand collective mission. Do we educate ourselves or are we seeking to educate others?

 

J - Ok, need to discuss roles, how we are going to have subcommittees. Write on the boards which roles.

 

J - Need to compile list of future venues over SE MI. Need everyone to come up with large meeting locations, small, too and come back and report. 

 

J - weeknights, weekends, workday, special outings, mixers, meetings, what kind of meetings do we want?

 

J- my preference is weeknights, never days, always moving to different cities. Moving it around so it's important to report back on your space.

 

Charlie - we don't need another mutual admiration society. Need purpose.

 

Someone - Big committee and then side projects. 

 

Homework - add events that you don't want to miss on the wiki so we don't compete.

Charlie - there's always going to be a reason why someone can't come on a particular day.

Dave - caution on how big we're trying to be. Big events are time commitment. How often do we want to do them?

 

J - charge is that we host at least one educational event per month. We also need business planning meetings to get the events up and running.

 

someone - power of social media, skype and other tools, don't need to meet in person.

J - for those who can't attend, post live video stream? Would it be worthwile?

 

J - we need to follow missions of SMC and setting a course for education.

Break out in groups of 3-5 people and pick topics you'd like to see covered in the next year. Think about what it means to you and the public's need. Who might the target audience be for those speakers and topics?

 

Social media topics (by groups):

How can teenagers be responsible with social media?

How can nonprofits leverage social media/make the case to their boards from B2B perspective?

Tools in place but not using it? Like a consultant's 101 - make the experience work for them.

 

Convince people of the value of social media - probably a lot of people in the same boat.

How to convince clients, especially midsize, to do social media. Bigger ones have bigger budgets, smaller say why not? Midsize often ask, "why should we do it?"

Answer the question "how do I monetize it?"

 

Internal group exchange and education of those who are already adopters - common experiences and issues.

Education drives - getting in front of people not associated with this approach and showing them the value. 

Piloting and discussing analytics issues.

 

@sazbean group:

Tract of classes to keep people engaged "I'm on Twitter but what do I do with it?"

How to create a social media strategy and achieve a business goal. How to find the right social networks.

How to mix personal and professional personas?

Use cases with smaller and local organizations. Stop talking about Dell and Zappos. What are others doing? And what are the ones that didn't work?

 

Same people on social networks - would love to see new ones

Presence management - how much time do you devote to social networks?

Figure out how traditional modes of PR, marketing, direct, fit in with social media?

Rogue comment: Social media how to seminar for creatives - artists, musicians, painters - pull together seminar.

 

J - Facebook page - not very effective. Access the chapter wiki, update your own ideas. Have a Youtube channel. #SMCDA2 hashtag for Twitter.

 

J - We're going to take all of your suggestions, develop teams and talk about next meeting.

 

Question - businesses promoting social media club - how do they provide benefits and guidelines to businesses?

In the works, lots of info on the main SMC page.

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